Ep 65: Cloud Water Brands CEO Marc Siden on Changing Careers and What Makes a Brand Work We Gotta Talk

Marc Siden is co-founder and CEO of Cloud Water Brands, a line that manufactures CBD-infused, gourmet-flavored sparkling beverages, and a drink that I legitimately have had almost every day during this lockdown to help curb my anxiety. The flavor profiles are gourmet and delicious, and the result is well, just what I need around 2pm when I’ve been “home schooling” all day. I’m not kidding… I’m obsessed with this drink.
In this episode Marc and I dive into Cloud Water as a brand, as well as so much more that entrepreneurs and anyone else considering a career pivot will want to hear:

We talk:

+ Why Cloud Water is different from other CBD offerings on the market
+ The importance of transparency in brand and in mission
+ Building a team with members that have different strengths
+ Jumping from one industry into another
+ Striking the balance between listening to feedback and staying authentic to your offering
+ Why the wellness industry is thriving
+ The evolution of the informed customer
+ Authentic growth vs. paid marketing
+ The “work-life balance”, and what it’s like to raise a family and a business from a dad’s perspective

Check out Cloud Water Brands online at www.cloudwaterbrands.com, and follow them on IG @cloudwaterCBD. They’re also currently running an AMAZING sale on their 12-pack cases—30% off and free shipping!

Check out more stories and tips on www.Sonni.me, and on IG @SonniAbatta.

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