Ep 65: Cloud Water Brands CEO Marc Siden on Changing Careers and What Makes a Brand Work

Marc Siden is co-founder and CEO of Cloud Water Brands, a line that manufactures CBD-infused, gourmet-flavored sparkling beverages, and a drink that I legitimately have had almost every day during this lockdown to help curb my anxiety. The flavor profiles are gourmet and delicious, and the result is well, just what I need around 2pm when I’ve been “home schooling” all day. I’m not kidding… I’m obsessed with this drink. In this episode Marc and I dive into Cloud Water as a brand, as well as so much more that entrepreneurs and anyone else considering a career pivot will want to hear: We talk: + Why Cloud Water is different from other CBD offerings on the market + The importance of transparency in brand and in mission + Building a team with members that have different strengths + Jumping from one industry into another + Striking the balance between listening to feedback and staying authentic to your offering + Why the wellness industry is thriving + The evolution of the informed customer + Authentic growth vs. paid marketing + The “work-life balance”, and what it’s like to raise a family and a business from a dad’s perspective Check out Cloud Water Brands online at www.cloudwaterbrands.com, and follow them on IG @cloudwaterCBD. They’re also currently running an AMAZING sale on their 12-pack cases—30% off and free shipping! Check out more stories and tips on www.Sonni.me, and on IG @SonniAbatta. --- Support this podcast: https://podcasters.spotify.com/pod/show/wegottatalkwithsonni/support