Ep. 7 - The Winning Ballot: Predicting Multifamily Trends with Data-Driven Tech - with Michael Broder

What happens when a political strategist trades campaigns for coding? You get Michael Broder, CEO of RCKRBX™, and his mission to revolutionize multifamily real estate with tenant-driven data. In this episode of CRE Unplugged, Ryan and Nadine uncover how RCKRBX is turning tenant preferences into the ultimate cheat sheet for owners and operators. Think predictive analytics, actionable insights, and a crystal ball for asset performance—minus the mysticism.

Michael spills the tea on his journey from the halls of GWU (cue the nostalgia) to launching a groundbreaking SaaS platform during a global pandemic. Along the way, he dishes on his pitch-perfect strategy, what AI means for PropTech, and why multifamily trends are more than just buzzwords.

As always, Ryan and Nadine bring their trademark humor and insights, including a nostalgic dive into Michael’s college days at GWU and a candid discussion on his hobbies like Formula 1 and his love for the Red Sox.

Show Notes:

00:21: Introduction

10:58: The necessity of understanding multifamily trends

12:18: Michael and Ryan reminisce about D.C. college days

17:02: From political strategist to PropTech founder

25:31: RCKRBX’s data product tools for multifamily

34:00: Is RCKRBX disrupting CRE?

39:05: Launching a product during COVID

46:56: The power of the right pitch strategy

55:37: PropTech outlook in the age of AI

1:05:33: Michael Broder “Unplugged”

1:09:21: Life lessons from Michael

1:13:56: Commercial break

1:15:24: Nadine and Ryan’s recap

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