EP 73: Pivots, Persistence & Brutal Lessons from Building a 7-Figure Media Empire with Peter Yong (aka Mr MoneyTV)

Peter Yong (aka Mr Money TV) grew up believing that money was the root of all evil. 

So how did Peter eventually go on to become a wildly successful personal finance YouTuber with a 7-figure media empire?!

In this unfiltered conversation, we dive into the twists & turns in Peter’s journey (spoiler alert: he had multiple pivots in his career before building Mr Money TV..one of which involved a lucrative stint selling insurance!) 

Peter shares about the challenging beginnings of building Mr Money TV, balancing multiple odd jobs to keep the venture alive, the brutal lessons he learnt as he scaled the business and how he plans to advance his mission of demystifying the complex world of finance for the average Malaysian through accessible and engaging content.

Episode Highlights: 

2:00 Growing up with very little money 

4:04 Mr Money was a bad boy?!

5:42 What his dad’s bankruptcy taught him 

6:55 Peter’s first job…in HR? 

8:00 Peter grew up thinking that money is the root of all evil 

10:41 The life lesson that his first job taught him

13:23 Brutal realities of being an insurance agent 

15:10 The secret to getting good at something 

18:00 Uploading his first YouTube video 

20:00 Working multiple odd jobs to sustain Mr Money TV 

21:35 The moment he decided to go all in 

24:42 How Peter found his co-founders 

29:35 Navigating difficult conversations  

32:28 The most brutal lesson he learnt building Mr Money TV

36:50 Peter’s ‘Ikigai’

40:11 Unpacking the content creation strategy of Mr Money TV 

42:13 How Peter successfully monetised his podcast 

44:14 Taking advice from the people around him..and an MIT professor!

46:46 What’s next for Mr Money TV?

Watch it on YouTube: https://youtu.be/B1iVwpIFMFs

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