EP 74: Become a Thought Leader with Content Marketing - w/ Alison Ver Halen

Alison Ver Halen (Founder, AV Writing Services, LLC) is a content marketer and SEO strategist who has always loved writing and people, so it was only natural for her to major in English and Psychology. It turned out to be the perfect degree for content marketing, although she didn't know what content marketing was at the time. When a friend asked her to write blog posts for his law firm, she jumped at the chance to get paid to write, and has never looked back.  

Alison loves telling people's stories in a way that's compelling, speaks to their target audience, and most importantly converts to leads for the business.  

Her upcoming book “Content Marketing Made Easy” will be coming out in February and will provide more content for those looking to explore content writing as an opportunity for their business.