In this episode of TOP CMO, special guest host Jackson Carpenter interviews Jenny Wall, the Chief Marketing Officer of VideoAmp. With over 30 years of experience in marketing, Jenny has led at renowned brands like HBO, Netflix, Hulu, and Nickelodeon. Now at VideoAmp, a leading tech company for advertisers, Jenny shares her expert insights on the evolving marketing landscape.
Listen as Jenny discusses:
- Integrating brand and performance marketing.
- Advertising nuances on streaming services.
- Leveraging AI in modern marketing.
- Growing VideoAmp's brand with a lean team.
- Balancing product and marketing for customer retention.
Packed with valuable advice for both seasoned marketers and aspiring CMOs, this episode offers a deep dive into the future of advertising and media.
Information
- Show
- FrequencyUpdated Weekly
- PublishedJune 19, 2024 at 4:09 PM UTC
- Length38 min
- Episode78
- RatingClean