39 min
Ep. 8 In Conversation With... Michelle Harman In Conversation with Expo Stars
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- Business
In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event.
Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee.
We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event.
She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand.
As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event.
A great listen with a lot of valuable insights into the world of data and lead capture.
In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event.
Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee.
We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event.
She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand.
As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event.
A great listen with a lot of valuable insights into the world of data and lead capture.
39 min