That Western Life Western Insights Media

Welcome to Part I of our Western History deep dives with our resident That Western Life historian Katie Surritt and co-host Katie Schrock. Make sure to tune in bi-monthly for all things western lifestyle on the That Western Life Podcast. 
Summary: Starting with the first arrival of cattle to the Hawaiian Islands, the That Western Life team take a deep dive into the history of the Paniolo and the Hawaiian ranching and rodeo culture. From feral, dangerous cattle, to their own style of shipping and being crowned the 1908 World Champion Steer Ropers, Paniolos have changed many of how we see America. Rodeo did that. 
In this episode: 
Hawaii's Introdcution to cattle and horses The first calf born on the island was recorded to have been fed fish (don't worry, the British were equally as horrified) A kapu or Royal Edict was put on the cattle to protect harm or death from befalling them and were called the "King's Cattle" Within 10 years, 20,000 head of feral cattle, the ancestors of the same breed of black coated longhorns set against grizzley bears in Alta, California, for sport were running feral killing people, ruining homes, and destroying agricluture.  Bullock Hunters brought to the islands to control the populations King Kamehameha III employs vaqueros to teach the native Hawaiians how to use horses and to manage the cattle.  Hawaiian horsemen and cattlemen name themselves "paniolo"  Paniolos create their own cowboy culture Including equipement, tack and their own breed of shipping and tail horses A unique situation, the paniolos had to drag cattle into the ocean to be handed off to boats that would take the cattle to the ships waiting out at sea Make sure you listen to find out about how the sharks played into this portion!  From Island Cowboys to Cheyenne Frontiers Day Rodeo Competitors How three paniolos changed history competing for world titles  Rodeo today Their own unique events such as wahine wahine mugging How you can watch  Past That Western Life podcasts referenced in this episode for further information: 
Hawaiian Cowboy Cody Cabral Coastal Cowboy & Wrangler  Rebranding the American Cow Boy  Our previous history podcast deep dive about African American cowboys. This podcast episode is hosted by: 
Katie Schrock; Facebook, X, Instagram, TikTok  Katie Surrit; Instagram  This podcast is produced by Emilee Cole of Western Insights Media. Shownotes written by Katie Schrock of Western Insights Media. 
Interested in having a topic explored? Shoot us or one of our co-hosts a direct message on any social media platform! We'd love to hear from you! You can reach That Western Life on Facebook, TikTok, or Instagram!

It's time for the start of Season 6 of the That Western Life podcast and we are excited to bring back your co-hosts Katie Schrock & Rachel Owens-Sarno. Season 6 will also include co-hosts Saddle Bronc Rider Joe Harper & Western Historian Katie Surritt. 
In this episode: 
Breakdown of the State of the PRCA Address by CEO Tom Glause Number of members, permits, rookies, rodeos, performances and payouts July 2023 Ransomware attack on the PRCA 54% growth in PRCA Sponsorship  New Secretary System Rookie Round Up + Rookie Media Training PRCA Media Awards Animal Welfare Update Reno Rodeo Sponsorship Camp UNLV Campus Shooting & Subsequent NFR & LVE Impacts 2023 NFR 2023 World Champions NFR Moments: Austrailian Rodeo Romeo Ky Hamilton NFR Fan Experience & Impacts of Las Vegas' Formula 1 Race 2024 Predictions Breakaway Roping WPRA vs. Rodeo Committees The peak of "Country is Cool"  Teton Ridge "takes over the world"  Season 6:  Educational Pieces Upcoming Guests Historical Deep Dives Past That Western Life podcasts referenced in this episode for further information: 
Understanding What It Takes To Qualify for the NFR Jeff Medders & Putting Cowboys on Prime TV Former PRCA Animal Welfare Director Cindy Schonholtz Rodeo Photography with Matt Cohen This podcast episode is hosted by: 
Katie Schrock; Facebook, X, Instagram, TikTok  Rachel Owens-Sarno; Instagram Katie Surrit; Instagram  This podcast is produced by Emilee Cole of Western Insights Media. Shownotes written by Katie Schrock of Western Insights Media. 
Interested in having a topic explored? Shoot us or one of our co-hosts a direct message on any social media platform! We'd love to hear from you! You can reach That Western Life on Facebook, TikTok, or Instagram!

There’s been a new movement in the past year regarding rodeo athletes placing an emphasis on athlete as a big part of their budding career success. Natasha McCann grew up an athlete before a major injury sidelined her from her collegiate dreams. A resilient young lady, Natasha became a buckaroo riding colts and then, on the side, got her EMT license and worked in an ambulance. Her passion for fitness and the western life led her to become a 2023 COWGIRL Magazine 30 Under 30 Recipient, as well as an athletic trainer for some of rodeos top athletes and a training coach with Champion Fitness Living.
Read more on the blog HERE. 
Follow Natasha on Instagram. 
Send us a message @ThatWesternLife on any social media platform and let us know who you want to hear on the That Western Life podcast. 

Rookie Saddle Bronc Rider Q Taylor is on the hunt for his first National Finals Rodeo - no small feat for a first year professional rodeo cowboy! The 21 year-old Casper, Wyoming, native had a stellar permit year in 2022, and is one of the great young guns that the That Western Life podcast team is following through the 2023 season. 
Currently sitting #2 in the Resistol Rookie Standings, Q dives into his upbringing, his rodeo strategy, and his hobbies/interests out side of the rodeo arena. 
If you find this podcast episode interesting, you'll want to check out our podcast with TWL podcast co-host and PRCA Saddle Bronc Rider Joe Harper and PRCA Steer Wrestler Cody Cabral as they chat in episode 108 with host Katie Schrock regarding how a cowboy qualifies for the National Finals Rodeo. Listen HERE.
Read more at www.ThatWesternLife.com/podcast/episode122. 

To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear, Allen Montgomery, on the podcast for a unique insight into rodeo’s largest apparel brand.
Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming trends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.
Don't forget to use code word "coconut" - all lowercase - on our official shownotes page HERE to get entered to win a FREE pair of Wrangler Jeans! 

Make sure to follow the That Western Life podcast on Facebook, Instagram, TikTok & Pinterest. 
Shop all things Wrangler at www.Wrangler.com. 
Today's podcast is hosted by Katie Schrock & Rachel Owens-Sarno; podcast research by Katie Schrock & Rachel Owens-Sarno; podcast produced by Emilee Cole & Katie Schrock. 

EXCLUSIVE
As JR Robles entered Round 3 of Road to the Horse, the first time competitor wasn't showing any nerves. In fact, cool as a cucumber (on the outside), JR was sitting undefeated in any round he had competed in in the horse starting competition after winning every round and the Wild Card Competition months previously in Fort Worth, Texas, as well as the two rounds leading up to the finale at the Road to the Horse.
That was all about to change in the craziest way possible. Listen to the exclusive podcast interview with JR on what happened next in Kentucky and how that moment has changed his life in more ways than one! 
In an amazing opportunity for the That Western Life podcast, we got the chance to sit down with our friend Jona "JR" Robles, a horse trainer out of Oregon, for a full-encompassed podcast interview about his unprecedented time competing in Kentucky at the Road to the Horse. After maintaining a strong lead, JR made the easy decision to place the horse first, stepping out of the competition and giving up $75,000 and one of the most elite titles in the world of horse trainers and clinicians. 
Find JR Robles on Facebook and Instagram. 
Follow the That Western Life podcast for more behind the scenes access to your favorite western industry professionals and influencers on Facebook and Instagram.