On the Up and Up

Kira La Forgia
On the Up and Up

We spend almost 100,000 hours of our lives working (probably more like 200,000 for entrepreneurs, let’s be honest). What if work didn’t have to suck? What if it can be fun? On the Up and Up™️ podcast challenges the status quo of the boring workplace, and teaches leaders how to use HR, legal, and ethics to boost the fun factor of your business. Welcome to the show! Every week, we talk about the real reality behind leadership and management. Not the buzzwords and HR appropriate policies, but the good, the bad, and the juicy gossip that comes with the behind-the-scenes of running a business. Come laugh and hang with us every Wednesday while your host, Kira La Forgia (seen in Forbes and Scribd), shoots the (sometimes HR inappropriate) sh*t with badass founders, diverse managers, and kickass employees to help us build cultures that matter. Because your favorite HR lady may have fired your bestie or made you sign a love contract, but we also have all the gossip that will make you better at your job, whether you’re on your way up the corporate ladder, are a fellow HR villain, or are building a culture as a rising entrepreneur. If this resonated with you, join us every Wednesday for your weekly dose of HR fun!

  1. OCT 16

    Ep 98: Is Social Media Marketing Worth Your Time? with Emma Tessler of Ninety Five Media

    Ever wondered if social media is actually making a difference in your business, or if it’s just another time suck? 🤔  In today’s episode of On The Up & Up, we answer this question with Emma Tessler, founder of Ninety-Five Media. Emma’s been in the social media game since back when Instagram was all filtered food pics and sepia sunsets (we’ve come so far!). She’s seen firsthand how social has evolved from an afterthought to a make-or-break marketing tool, and she’s here to spill all the tea. If you’re a small business owner feeling overwhelmed by the ever-changing social media landscape, this episode is your guide. We cover: How social media influences 74% of buyers’ decisions (yep, that many!), making it a key player in your business’s success.What she thinks about the advice floating around saying, “You can totally scale your business without social media.” (Spoiler alert: She has thoughts).How to build a seamless brand experience on social media while still keeping it personal and relatable.The evolution of social media marketing and how it’s changing the way small businesses create content in 2024.The #1 key performance indicator Instagram looks at for their algorithm – so you know where to focus your energy for max impact.Her advice for founders who are ready to transition their social presence from “It’s just me!” to a full-blown company brand now that they’ve got a team backing them up.Her take as an agency owner on building, managing, and leading a team. Whether you’re thinking about transitioning from a personal brand to a company presence or figuring out how to streamline your content creation, this episode offers tangible tips, like: Leveraging trending content your way.Using Instagram DMs as a powerful sales tool (hint: there’s more money in your DMs than you might think!). If you want to level up your social game and align your brand for 2025, this episode is packed with strategies you can start using now! Links Mentioned Explore Ninety Five Media’s services, sign up for their value-packed newsletter, and get into their free “Master Your Marketing” course: https://ninetyfivemedia.co/ Follow Ninety Five Media on IG @ninety.five.media Tune into the Ninety Five Media Podcast, Stop Scrolling Start Scaling: https://ninetyfivemedia.co/category/podcast/

    57 min
  2. OCT 2

    Ep. 96: A Look Inside Small Business Recruiting with Ashley Mina

    I always tell you to hire based on the role, not just the person you want... but today, I’m eating my words! At least I’m an honest hypocrite 😉 In this episode, I’m excited to introduce you to Ashley Mina, our newest team member at Paradigm. The moment I met Ashley, I knew we had to work together, so I created a whole new department just for her! (I know, do as I say, not as I do!) Ashley’s here to share her insider insights about recruiting for small businesses. We got into: My fears around creating a whole new service and departmentAshley’s transition from high-volume corporate recruiting to small business recruitingBalancing a “sales mindset” with a quality candidate experienceWhy small businesses should prioritize the candidate experience while hiringTrends Ashley is seeing in candidates applying to our clients’ small businesses vs. corporate rolesThe perks of using an external recruiter and hiring tips for DIY-ersRed and green flags in job descriptionsAshley’s advice for building diverse teams, even if you don’t come from a diverse background Tune in to hear all of Ashley’s insider tips, why she’s such an amazing fit for our team, and how she can help yours!  Links Mentioned: Episode 82: Are These 5 Biases In Hiring Sabotaging Your Dream Team? https://podcasts.apple.com/us/podcast/ep-82-are-these-5-biases-in-hiring-sabotaging-your-dream-team/id1661939979?i=1000661034302  Find Ashley’s online: Your Work Wife Ashley (https://www.yourworkwifeashley.com/)  Follow Ashley IG at @yourworkwifeashley  Interested in our recruiting services? Learn more here! https://the-paradigm.com/recruiting

    1h 2m
5
out of 5
31 Ratings

About

We spend almost 100,000 hours of our lives working (probably more like 200,000 for entrepreneurs, let’s be honest). What if work didn’t have to suck? What if it can be fun? On the Up and Up™️ podcast challenges the status quo of the boring workplace, and teaches leaders how to use HR, legal, and ethics to boost the fun factor of your business. Welcome to the show! Every week, we talk about the real reality behind leadership and management. Not the buzzwords and HR appropriate policies, but the good, the bad, and the juicy gossip that comes with the behind-the-scenes of running a business. Come laugh and hang with us every Wednesday while your host, Kira La Forgia (seen in Forbes and Scribd), shoots the (sometimes HR inappropriate) sh*t with badass founders, diverse managers, and kickass employees to help us build cultures that matter. Because your favorite HR lady may have fired your bestie or made you sign a love contract, but we also have all the gossip that will make you better at your job, whether you’re on your way up the corporate ladder, are a fellow HR villain, or are building a culture as a rising entrepreneur. If this resonated with you, join us every Wednesday for your weekly dose of HR fun!

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