Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
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Business Real Talk- Content Marketing & Sales Innovation Without the BS

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. Ep 103: What's The Difference Between A Coach & Consultant (Strategist) and Which Do You Need?

    5 DAYS AGO

    Ep 103: What's The Difference Between A Coach & Consultant (Strategist) and Which Do You Need?

    Not sure whether you need a Business Coach or a Business Strategist to take your business to the next level? The truth is, knowing the difference could save you time, money, and frustration—while accelerating your growth. And in this episode, I’m diving into the critical distinctions between a coach and a strategist, so you know exactly who and when to hire each and how they can support your business effectively. I cover: The key roles of a business coach vs. a business strategist and how they impact your growth differently. How to decide which expert your business needs based on your goals. Why leveraging your unique selling point is essential to standing out in any market. Real-life insights on hiring the right expertise to optimize your results. If you’ve felt like you keep hiring or getting mentorship that isn’t working, this episode will give you the clarity and direction you need.     - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://easyyesleads.com/call-o/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    25 min

  2. DEC 10

    Ep 102: How to Sell So People Love Buying From You

    Selling made easy. Gone are the days of forcing people to buy. There’s a better way that allows you to sell in a way where people love buying from you. The key isn’t in pushing harder or selling louder—it’s in creating decision momentum that naturally leads your audience to choose you. And in this episode, I’m breaking down how to use the Easy Yes Method to attract high-intent clients and reduce resistance, so your sales feel effortless and fun. I cover: The concept of decision momentum and how it keeps clients engaged from the first interaction to the final yes and why this is the answer to help high-intent buyers buy faster. Why targeting high-intent buyers is the ultimate game-changer for your business and how you can attract these higher paying clients. Why your sales process needs to answer the question of “how is this different” and how your system should be focused on your innovation NOT your offers How micro-compounding decisions is the answer to reducing friction in the sales process and reducing decision fatigue so people buy more confidently It’s time to build a sales process where buying from you feels as good for your clients as it does for you. Tune in! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 min

  3. DEC 3

    Ep 101: Make December Your Most Profitable Month + Kickstart Your Record-Breaking Year

    Want to make December your most profitable month yet and set the stage for record-breaking growth in Q1 2025? It’s not about cramming in last-minute sales tactics—it’s about building the right foundation to create momentum that carries into the new year. In this episode, I’m sharing the 3P Method—people, process, and profit—that will help you optimize your team, systems, and strategies to drive maximum results. I cover: Ending the Year Strong: How to turn December into a launchpad for your business’s success in 2025. Boosting Q1 Profits by 30%: The overlooked strategy that guarantees sustainable growth. High-Intent Buyers: How to focus on the clients ready to invest and build long-term relationships. Eliminating Inefficiencies: Stop wasting time and resources and start scaling smarter. Don’t just finish the year—finish strong. Tune in to discover actionable steps that will set you apart from the competition and kickstart your most successful year yet! -   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    22 min

  4. NOV 25

    Ep 100: Innovative Advantage™: The Answer to Building a Business that Changes the World

    Want to know the secret to making prospects choose you over everyone else? It’s not just about being good at what you do—it’s about being innovative. In this milestone 100th episode of Business Real Talk, we break down exactly how to stand out in your industry and create an undeniable reason for clients to say yes to you by making your competition irrelevant using Innovative Advantage™. I cover: Your Innovative Advantage: How to define it and use it to make competitors irrelevant. Finding Market Gaps: Discover the needs your competitors aren’t meeting and how to own that space. Creating a Unique Methodology: Build a scalable, profitable business with a clear and compelling approach that drives growth.   Ready to create a business that’s not just successful but unstoppable? Tune in and take the first step by exploring the Easy Yes Method and checking out the Netflix Effect mini-series. Don’t forget to book a growth optimization call to start scaling smarter! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    24 min

  5. NOV 12

    Ep 99: Turn Viewers into Loyal Customers: The Episodic Content Strategy that Increases Conversions and Customer Retention

    Are you ready to stop the endless content creation grind and start building trust, driving sales, and creating a loyal customer base? The key is shifting from one-off posts to a strategic, connected content journey that leads to long-term results. In this episode, I’ll share: The importance of having a connected content experience that builds relationships quickly to increase buying speed  How to create a bingeable experience that provides context and answers questions decreasing the sales cycle The simple formula for episodic content and a Bingeable Decision System that moves people through the buying process The proven benefits of micro compounding content that builds deeper relationships and keeps customers coming back. Discover how to turn casual viewers into loyal, high-paying customers, making your business stand out and boosting your revenue effortlessly.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    19 min

  6. NOV 5

    Ep 98: The Dark Truth behind the Catfish Effect Era in Business (and How People are Buying when Trust is Scarce)

    Have you ever been swayed by the flashy income claims of so-called "gurus"? You’re not alone. We’re in the 'Catfish Effect' era, where flashy promises from self-proclaimed gurus have triggered a trust recession, impacting ethical businesses everywhere. But what does this mean for ethical businesses and experts? How can you alleviate the scarcity of trust in buying, and speed up the buying process, In this episode of Business Real Talk, we’ll break down how you can thrive in this skeptical environment by leveraging the trust trifecta. Here’s what we cover: Understanding the 'Catfish Effect': Why deceptive marketing is on the rise and how it impacts consumer trust. Transparency as a Differentiator: Proven ways to build credibility and showcase your business as a reliable choice with transparent marketing practices. The 3 Levels of Trust: Learn how understanding the 3 levels of trust known as the Trust Trifecta can help you eliminate fear and create a streamlined and empowering buying process.  We’ll expose fake gurus and how to avoid the trap, and how to ensure your business practices help you rise to the top by going beyond selling dreams!   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    22 min

  7. OCT 30

    Ep 97: The 3 Marketing Strategies to Dominate Social Media and Stand Out in 15 Minutes a Day

    Tired of spending countless hours trying to “hack” social media or spend thousands of dollars on a marketing agency trying to master social media marketing to become a brand authority? Let me show you the 3 simple steps to dominating social media and standing out, so you create inbound demand in just 15 minutes a day! I’ll show you how to create a social media strategy that drives results (aka attract customers) while standing out online using the A.D.D Method. • Instant Authority: The simple strategy you can use to position yourself as the go-to solution on social media, regardless of how many followers you have.   •  Decision Content: Set up a content flow that keeps clients engaged and moving toward a ‘yes’ without you constantly having to pitch.   •  Distribution: There’s a difference between how you get in front of new people and how you nurture them, and your social media strategy needs to take both into account to drive results.   These are the simple and straightforward social media strategies that drive results and get you seen and paid! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    15 min

  8. OCT 22

    Ep 96: How to Build an Iconic Brand for 2025 and Beyond

    Want to build an iconic brand that stands the test of time and resonates deeply with consumers? It’s not about chasing trends or flashy marketing tactics. The key lies in creating emotional connections, brand recall, and continuous innovation. In this episode of Business Real Talk, we uncover the three-step Easy Yes Method for building a brand that thrives in 2025 and beyond. I’ll walk you through how to embrace gaps in the market, create your own unique playing field, and focus on method over marketing. We’ll cover: Emotional Connection: Why fostering deep, emotional ties with your audience is the cornerstone of long-term success. Brand Recall & Innovation: How iconic brands like Nike, Apple, and Tesla continuously evolve while staying top-of-mind. The Easy Yes Method: A proven process to create innovative strategies that set you apart from the competition. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    19 min
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5
out of 5
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About

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

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