Ep 98: The Dark Truth behind the Catfish Effect Era in Business (and How People are Buying when Trust is Scarce)

Have you ever been swayed by the flashy income claims of so-called "gurus"? You’re not alone. We’re in the 'Catfish Effect' era, where flashy promises from self-proclaimed gurus have triggered a trust recession, impacting ethical businesses everywhere. But what does this mean for ethical businesses and experts? How can you alleviate the scarcity of trust in buying, and speed up the buying process,

In this episode of Business Real Talk, we’ll break down how you can thrive in this skeptical environment by leveraging the trust trifecta.

Here’s what we cover:

• Understanding the 'Catfish Effect': Why deceptive marketing is on the rise and how it impacts consumer trust.

• Transparency as a Differentiator: Proven ways to build credibility and showcase your business as a reliable choice with transparent marketing practices.

• The 3 Levels of Trust: Learn how understanding the 3 levels of trust known as the Trust Trifecta can help you eliminate fear and create a streamlined and empowering buying process. 

We’ll expose fake gurus and how to avoid the trap, and how to ensure your business practices help you rise to the top by going beyond selling dreams!

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