Ep019: Payroll and HR Solutions via Guhroo

On this edition of the HABU Accelerator Podcast, I welcomed back CEO Matt Vaadi of Guhroo to discuss the ins and outs of HR, payroll, and benefits management and its relevance to CPA advisory roles.

Matt shared how Guhroo differentiates itself from conventional call centers through personalized service and a mission-driven approach. He detailed Guhroo's commitment to empowering local communities through efficient yet boutique-style support solutions tailored for small businesses.

For advisors seeking to elevate client value, this discussion illuminated strategic partnerships that strengthen services, like Guhroo's ability to add capabilities as needed consistently. Looking ahead to an upcoming meeting, I look forward to our ongoing collaboration and innovation in support of mutual success.

SHOW HIGHLIGHTS

• Matt Vaadi, CEO of Guhroo, joins the Advisory Accelerator podcast to discuss HR, payroll, and benefits management in CPA advisory roles.
• We explore Guhroo's personalized service model and its divergence from the traditional call center approach, focusing on a mission-driven strategy that includes contributions to nonprofits.
• Guhroo targets small businesses, aiming to provide a boutique-style service experience while maintaining the scalability learned from larger corporations.
• The conversation includes the evolution of white label payroll platforms, highlighting the flexibility these platforms offer CPAs in managing client relations.
• We discuss the transition from basic online payroll options to comprehensive Professional Employer Organization (PEO) solutions and their scalability for growing businesses.
• The importance of strategic partnerships for CPAs is emphasized, particularly in the realm of payroll services, to consistently add value to client services.
• Matt recounts his transition from working at ADP to founding Guhroo and the motivations behind creating a more integrated community-focused company.
• Options for CPA firms are detailed, including referral partnerships, reseller programs, and full-service white labeling using Guhroo's platform.
• We highlight Guhroo's strategy of providing valuable resources, like free HR templates, to establish trust and initiate potential client relationships.
• Anticipation for an upcoming meeting in Dallas is mentioned, signifying the continued collaboration and innovation between the podcast host's company and Guhroo.

LINKS

Show Notes

About Guhroo

GUESTS

Matt Vaadi

TRANSCRIPT

(AI transcript provided as supporting material and may contain errors)

Jeff: Well, hello again everybody. This is Jeff Pawlow, and I am the president of the Engineered Advisory Family of Companies and your host for the Advisory Accelerator podcast, a show that works to help CPAs become more advisory-minded in their practices. On today's show, I'm happy to welcome back our friend, Matt Vaadi. He is the founder and CEO of Guhroo and he's gonna help us navigate the incredibly complex world of HR, and he's going to help us navigate the incredibly complex world of HR, payroll and benefits as CPAs. I know that you've had clients who have turned to you for advice in this area, and so I'm really looking forward to today's conversation.

Matt, welcome to the Advisory Accelerator Podcast. Thanks for having me, Jeff. I'm excited to be here, you bet, and thanks for all the work you're doing for us directly, full disclosure.Guhroo is our payroll provider and has done a wonderful job for us, so we're able to provide that testimonial without reservation. And I think