EP04: The four generations shaping luxury in China – with Dr Julie Laulusa

Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world’s largest luxury markets.  

Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars. 

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