Zero BS Estate Agency

John Savage
Zero BS Estate Agency

Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show you how to supercharge your career in estate agency. Most hate what I'm doing. Others love it. You decide..

  1. 11월 8일

    Ep:047 - 14-Day Contracts, No Gimmicks: How Jonathan Morgan Is Putting Control Back in Sellers’ Hands

    In this episode of the Zero Bs Estate Agency Podcast, I had the pleasure of getting behind the mic with Jonathan Morgan, a standout in the world of estate agency, known for his no-nonsense, client-first approach. Jonathan’s insights were as refreshing as they were revealing, casting a light on an industry often overshadowed by questionable tactics and corporate motivations. Jonathan didn’t hold back in critiquing the typical estate agency model, particularly the corporate approach that prioritises long contracts and aggressive price reductions over genuine client service. He explained how his agency turns this practice on its head: rather than securing business by inflating property values only to reduce them later, Jonathan’s team gives an honest assessment from the outset, delivering transparency and a realistic valuation. His agency operates on a no-sale, no-fee basis with a 14-day contract—meaning clients can walk away at any time if they’re not satisfied. “We put our money where our mouth is,” Jonathan said, and it’s clear he means it. What makes Jonathan’s approach so compelling is his team’s dedication to securing the best price for each property, not just adding another listing to the agency’s portfolio. He explained how his agents are trained to value clients’ properties accurately and passionately, a principle that eliminates the need for price reductions altogether. It’s a sharp contrast to the corporate approach he describes as “sign them high and sell them low,” where agents are incentivised to hit numbers rather than act in the client’s best interest. “If you get it wrong and need to reduce, you’re already on the back foot,” he stated, emphasising the strategic integrity his agency brings to every listing. Jonathan’s ethos goes beyond just selling houses; it’s about fostering trust and commitment within his team and with his clients. His nearly 50-member team operates more like a family than a business, with a shared commitment to excellence that he takes personally. “These people rely on me—their wages, their mortgages, their families,” he said, highlighting the sense of duty he feels toward his staff and their well-being. This dedication to both his team and his clients creates a level of accountability and service that few agencies can rival. Throughout our conversation, Jonathan made it clear that he’s not just in the business of selling houses—he’s in the business of reshaping the industry. His passion for raising standards and delivering true value to clients is palpable, setting a new benchmark for what estate agency can and should be. If there’s one takeaway from this episode, it’s that Jonathan Morgan isn’t just selling homes; he’s selling a vision of what estate agency could look like when it’s done right, with integrity and transparency leading the way.

    27분
  2. 4월 28일

    EP045 - Harry Trueman | Andrews Property Group

    Want to elevate your lettings services and stand out as an elite agency? Get the inside track from Angharad Trueman of Andrews Property Group on maximising value for landlords through ethical practices and professional property management. Table of Contents: 1. The Charitable Approach: Operating with Purpose  2. Educating Landlords: Key to Responsible Letting 3. Tailored Services: Letting Only to Full Management 4. Advocating Professional Hands-On Management 5. Creating Value Through Transparency and Respect   1. The Charitable Approach: Operating with Purpose As an estate agency _owned by a charitable trust_, Andrews Property Group has a purpose beyond just profits - funding housing and community initiatives through their business success. This ethical core shapes their entire approach, as Lettings Director Angharad Trueman explains: "Andrews exists to give back for that charity so that they can go off and do some great things to progress housing." Operating as a social enterprise allows them to prioritise responsible practices and professional service delivery over mere financial returns. Their charitable ownership is a key differentiator.   2. Educating Landlords: Key to Responsible Letting  Angharad sees landlord education as vital for upholding housing legislation and fostering a professional landlord-tenant dynamic. Increasingly complex legal responsibilities demand proactive guidance: "Part of my job is educating [landlords], talking to them about their legal responsibilities and helping them understand how to be a better landlord." Through blogs, newsletters, seminars and social media efforts, Andrews empowers landlords with knowledge on: * Legislative compliance * Ethical tenant treatment  * Maximising investment returns This raises the overall standards of landlord conduct in their market.   3. Tailored Services: Letting Only to Full Management To cater to varied landlord needs, Andrews offers a comprehensive suite of lettings services: * Letting Only - Finding tenants * Rent Collection - Handling monthly payments * Legal Protection - Safeguarding rent receipt  * Full Management - End-to-end hands-off service Whether accidental or professional investors, landlords can select the level of direct involvement that suits them best while ensuring legal and ethical obligations are met.   4. Advocating Professional Hands-On Management While offering the choice, Angharad is a strong advocate for Andrews' premium fully-managed service, even for local landlords: "I get so frustrated when my landlords say they don't want managed because they live next door...That's the last thing you want!" Drawing on her extensive experience, she highlights the value of professional distancing between landlord and tenant: "You'll have just sat down to tuck into dinner and they'll be knocking on your door with an issue...The managed service is worth it to take the emotion out and treat it as a business."   5. Creating Value Through Transparency and Respect Throughout, a core ethos of transparency and respect for tenants underpins Andrews' elite service delivery:  "We actually care about the people we deal with...we are there to educate [landlords] and help them." By comprehensively addressing legal responsibilities while maximising returns, Andrews exemplifies how an ethical, tenant-oriented approach can drive value for the landlord:  "Their elite service aims to create value through transparency, respect for tenants, and addressing landlord duties beyond just profits." In summary, Angharad Trueman and Andrews Property Group demonstrate how operating with ethical purpose, providing educational support, offering tailored services, advocating professional management and prioritising transparency can elevate an estate agency to elite status. Angharad Trueman, Lettings Director - Andrews Estate Agents LinkedIn Profile: linkedin.com/in/angharad-trueman-marla Website:  andrewsonline.co.uk

    23분
  3. 4월 3일

    EP042 - Ant Perkins | Keller Williams

    In an eye-opening interview, top real estate agent Ant Perkin pulled back the curtain on the key elements for a successful property marketing strategy to achieve maximum sale prices.  The veteran agent emphasised the critical importance of a comprehensive, multi-pronged approach aimed squarely at the ideal buyer. "Each component - professional photography, videography, detailed descriptions, floor plans, virtual tours - should speak directly to the likely purchaser and make the property truly stand out," Perkin stated. Pre-marketing tactics like social media videos and direct mail are leveraged to build early buzz. However, the linchpin is accurate, competitive pricing based on in-depth market analysis. "If the pricing is wrong, it doesn't matter how good the marketing is - you'll attract the wrong buyers," Perkin bluntly assessed. Notably, the agent stressed complete transparency with sellers from day one. "You have to be upfront and honest, not over-promise just to get the listing. The real work begins after the offer is accepted, so you need that trust and alignment." Perkin's strong client relationships, exemplified by receiving baby gifts from sellers, evidence the high degree of confidence his candid, ethical approach inspires in clients. Undoubtedly, implementing his multi-faceted, buyer-focused marketing strategy positions properties optimally to maximize sale prices. ant.perkin@kwuk.com Linktr.ee/antperkinkw   @antperkinkw (insta & tiktok)   07791 573201

    25분

소개

Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show you how to supercharge your career in estate agency. Most hate what I'm doing. Others love it. You decide..

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