Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners

AWS for Software Companies Podcast Podcast

Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.

Topics Include:

  • What percentage of companies are developing Gen AI features for customers
  • Projected returns on Gen AI investment
  • Articulating the value is 1st step in building pricing and monetization strategy
  • Almost half of VC funding in last 5 quarters were for AI solutions
  • Getting through the hype cycle and trough of disillusionment
  • Education, Marketing, Food industry examples of companies clarifying value of generative AI to customers
  • Having strong data sets for identifying trends
  • Pricing tenets for generative AI
  • Indirect monetization – more usage, faster, greater productivity, etc
  • Standalone Generative AI software with bespoke pricing
  • Ability to scale pricing per customer usage
  • Subscription selling for generative AI software
  • Choosing pricing model for generative AI solutions
  • Summaries and session wrap up

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