30 min
Ep09: Yoav Susz, GM & VP Revenue at Optimove The Datavana Podcast
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- Business
Think big not small! Seize crises as opportunities to invest in fundamental changes that benefit your organization in the long term. In this podcast, Yoav Susz, GM & VP Revenue at Optimove, uncovers the power of defining ABM strategy & how they can help define ideal target accounts to engage. He talks all things data, from the impact it has on decision processes, to how too much-uncurated data can be a bad thing. Yoav identifies the importance of a “healthy sales-marketing balance” to directly achieve better sales outcomes.
Think big not small! Seize crises as opportunities to invest in fundamental changes that benefit your organization in the long term. In this podcast, Yoav Susz, GM & VP Revenue at Optimove, uncovers the power of defining ABM strategy & how they can help define ideal target accounts to engage. He talks all things data, from the impact it has on decision processes, to how too much-uncurated data can be a bad thing. Yoav identifies the importance of a “healthy sales-marketing balance” to directly achieve better sales outcomes.
30 min