Ep10 - Fun, Purpose, and Pivots: Insights with Joe Foster, co-founder of Reebok

Episode Summary

On this episode of The Australian Business Show, Joseph Foster joins Nick Stehr to talk about the importance of remaining grounded, how to blend family and business, the value of making mistakes, becoming a billion-dollar company overnight, and their fun visit to Dubai.

In 1958, with his late brother, Jeff, Joe Foster founded Reebok, the iconic fitness footwear and clothing brand. The Reebok brand has featured as a sponsor for major sports teams in Argentina, Australia, Brazil, Canada, Chile, Colombia, England, Germany, India, Mexico, New Zealand, Paraguay, Uruguay, USA, and Wales, and has been worn by prominent personalities, including Jane Fonda, Venus Williams, Shaquille O’Neal, Ariana Grande, Gin Miller, Andriy Shevchenko, Mahendra Singh Dhoni, Ryan Giggs, Thierry Henry, Jay-Z, 50 Cent, Victoria Beckham, and Cardi B.

Timestamp Segments

·       [01:23] How Joe stays grounded.

·       [03:38] Staying active at 89.

·       [06:22] Family and business.

·       [10:30] Making mistakes.

·       [13:01] Handling massive growth.

·       [15:02] Going to Dubai.

Notable Quotes

·       “You keep friends by being friendly.”

·       “You can’t buy friends.”

·       “What were required to do, as human beings, is have fun.”

·       “Making mistakes are part of the game.”

Relevant Links

www.reebokthefounder.com.

Shoemaker: The Untold Story of the British Family Firm That Became a Global Brand.

The Australian Business Show.