EP19 - Peace Itimi

Summary

In this conversation, Peace Itimi, director of marketing at Smile Identity, discusses her career journey, the impact of Seth Godin's book 'All Marketers Tell Stories,' and the importance of storytelling in marketing. She shares a defining failure moment and how it led her to discover her passion for tech. Peace also recommends the book 'The War of Art' and highlights the influence of her mother on her work ethic. Lastly, she reflects on the decision to move to Lagos as a pivotal moment in her life. In this conversation, Peace shares her experiences of moving to Lagos and London, and the impact these decisions had on her career. She emphasizes the importance of taking opportunities and doing things even when afraid. Peace also discusses the resistance that comes with pursuing meaningful goals and the importance of not quitting when faced with challenges. She reflects on her career accomplishments and how they inspire others in the marketing field.

Takeaways

• Storytelling is a crucial aspect of marketing, as it helps to persuade and engage audiences.
• Failure can lead to unexpected opportunities and personal growth.
• Luck is often a result of taking action and seizing opportunities.
• The book 'The War of Art' emphasizes the importance of overcoming resistance and committing to the work.
• The influence of a strong role model, such as a parent, can shape one's work ethic and values.
• Life-changing decisions can alter the trajectory of one's career and personal life. Take opportunities and try new things, even if you're afraid. Don't wait until you have everything figured out.
• When the going gets tough, don't quit. Push through the challenges and learn from them.
• Recognize the resistance that comes with pursuing meaningful goals. It's a sign that you're on the right path.
• Celebrate milestones and accomplishments, but always strive for more.
• Share your experiences and knowledge to inspire and help others in their own journeys.

Sound Bites

Chapters

00:00 Introduction and Background

00:39 Discussion of Seth Godin's Book

04:00 Unpredictable Career Path

06:02 Defining Failure Moment

10:15 Book Recommendation: The War of Art

16:18 Influence of Mother

24:45 Moving to Lagos

26:22 Moving to London

29:21 Taking Opportunities and Doing It Afraid

32:38 Overcoming Resistance

36:02 Not Quitting When the Going Gets Tough

40:04 Career Accomplishments and Inspiring Others