PROFIT With A Plan

Marcia Riner - Business Growth Strategist
  • 5,0 (19)
  • ПРЕДПРИНИМАТЕЛЬСТВО
  • ЕЖЕНЕДЕЛЬНО
PROFIT With A Plan

Hey Entrepreneurs! Are you trying to make bigger profits in your small business? Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that. I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast. So join me each Tuesday for smart ideas that can add more profits to your bottom line.

  1. -1 ДН.

    EP293 Hidden Government Resources to Grow Your Business for Free with Matthew Lesko

    Hidden Government Resources to Grow Your Business for Free Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting Episode Summary In this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth. At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you’re a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy. 🔹 Discover why big companies get more funding—and how you can claim your share🔹 Find the top websites for grant applications and government-backed business support🔹 Learn how to approach agencies the right way to maximize your chances of receiving funding Key Takeaways & Timestamps [00:01:04] Introduction to Matthew Lesko Iconic figure known for his TV infomercials and bestselling books. Over 4 million books sold, revealing ways to access hidden financial resources. Passionate advocate for entrepreneurs looking for government-backed funding. [00:05:40] The Government’s Best-Kept Secret: Free Money for Business Growth 40% of the economy operates in a non-commercial, free-money system. Grants, loans, and resources exist to support small businesses—but most owners don’t know where to look. [00:09:50] Why Google Is the Wrong Place to Look for Grants Government funding is available, but Google prioritizes paid services over real opportunities. Instead, use official government databases for legitimate opportunities. [00:12:00] Top Government Websites for Business Grants & Assistance✅ SBA.gov/local-assistance – Connect with free business mentors to help with grant applications.✅ EDA.gov – Find economic development programs that offer funding for expansion.✅ Apex Accelerators (Formerly PTAC) – Get government contracts and funding to support your business growth.✅ FindHelp.org – Locate financial assistance for business and personal needs. [00:17:30] The #1 Mistake People Make When Applying for Grants Most business owners apply without knowing the right way to approach agencies. Pro tip: Instead of asking for money, ask for guidance on available resources. [00:21:30] How to Qualify for Government Contracts (Even as a Small Business) Government contracts can be more valuable than grants. The U.S. Government is the biggest buyer of goods and services—find out how to land a contract. [00:26:00] Real-Life Examples of Entrepreneurs Who Got Free Money Business owners are securing funding for equipment, hiring, marketing, and operations. A business in Michigan received $10,000 for starting a home-based business—no strings attached! [00:30:00] Join the Lesko Help Community & Get Personalized Assistance Matthew’s Lesko Help program supports over 12,000 members in securing funding. Live trainings, community support, and even monthly grants for members! 🔹 Join Lesko Help: LeskoHelp.com Final Thoughts & Action Steps Don’t let big businesses be the only ones taking advantage of free government funding! There are billions of dollars available to entrepreneurs just like you—you just need to know where to look. ✅ Visit the websites shared in this episode to start your funding search.✅ Book an appointment with a free government mentor at SBA.gov/local-assistance.✅ Join the Lesko Help Community for insider tips and direct guidance.    Here are some of the important keywords for this episode: Government grants for small businesses, Free government money for businesses, How to apply for business grants, Hidden funding opportunities for ent

    33 мин.

  2. 5 МАР.

    EP292 Crafting Marketing that Connects with Emily Aborn

    Crafting Marketing that Connects with Emily Aborn Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host Introduction What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth? In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools. We’re diving deep into:✔ How to craft marketing that feels authentic and engaging✔ The balance between pain points and benefits in messaging✔ Why cohesive branding matters across all platforms✔ The power of specificity and clarity in your content Whether you’re a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business. Let’s jump in! Episode Highlights & Key Takeaways [00:00:07] Introduction: The Power of Words in Marketing Marcia introduces the episode and the role of effective copywriting and branding in business success Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging [00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist The importance of storytelling in making marketing more relatable and effective [00:06:49] Discovering What You Truly Love in Business How Emily identified her strengths in marketing, writing, and strategy The importance of aligning your business with your natural talents for long-term success [00:08:56] The Power of Specialization Without Losing Opportunities Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients Why specialization can actually attract higher-quality clients [00:10:59] Crafting a Clear, Authentic Message for Your Brand Avoid trying to be everything to everyone—clarity builds trust and connection Consistency in tone and language reinforces your brand identity Using recordings of natural conversations to refine messaging [00:13:40] Pain Points vs. Benefits: Finding the Right Balance Many marketing strategies focus only on pain points, but is that always the best approach? Why excitement and aspiration can be just as powerful as urgency and fear Instead of just fixing a problem, market the vision of a better future [00:15:47] Selling Without Manipulation Not every customer wants a quick fix—some prefer a strategic, long-term approach The difference between marketing to emergency buyers vs. aspirational buyers Why attracting aligned customers leads to better long-term relationships [00:20:29] Making Copywriting More Conversational and Engaging Find your natural speaking style and let it translate into your writing Avoid robotic or overly polished copy—people connect with authenticity Using voice memos to refine messaging before writing [00:23:28] Using Specificity to Make Your Message More Relatable A vague message won’t connect with the right audience Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.” Being specific makes content feel more personal and engaging [00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcome Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?” Speaking to a specific outcome attracts the right audience without alienating potential customers [00:28:43] The One-Person Rule: Speaking Directly to Your I

    34 мин.

  3. 5 МАР.

    EP291 Selling Your Business in 2025: What Buyers Want with Chris Cantwell

    Selling Your Business in 2025? What Buyers Want with Chris Cantwell 🎙️ Host: Marcia Riner | Profit Booster®🎙️ Guest: Chris Cantwell, Co-Founder & Owner-Partner, Transworld Business Advisors 📢 Episode Overview:Thinking about selling your business in 2025? The market is shifting, and not every business sells. Buyers are looking for specific factors that make a company attractive, valuable, and ready for acquisition. In this episode, business broker Chris Cantwell breaks down what buyers want, how to price your business, and the biggest mistakes that kill deals. 🚀 Key Takeaways:✔️ What makes a business attractive to buyers in 2025✔️ How to price your business for a strong sale✔️ Why more buyers are in the market than sellers✔️ The biggest mistakes sellers make that ruin deals✔️ How to prepare for a profitable business exit ⏳ Episode Timestamps & Key Points [00:00 - 02:00] Introduction: Why This Episode Matters Why not all businesses sell in today’s market The importance of positioning your business for buyers Meet Chris Cantwell – expert in business sales and acquisitions [02:01 - 07:00] Market Trends: Why 2025 is a Unique Time to Sell The surge of buyers in the market—Why now is the right time to sell The impact of baby boomer business owners retiring Why many businesses have been on "cruise control" for years How younger buyers are scaling businesses quickly [07:01 - 12:00] What Buyers Want in 2025 The types of businesses buyers are looking for Why most buyers want hands-on, owner-operated businesses The misconception of passive business ownership How buyers assess risk before making a purchase [12:01 - 17:00] The Most Attractive Business Models for Buyers Industries that are selling fast in today’s market What businesses make the most money in resale The difference between franchise resales and independent businesses Why buyers are willing to pay more for "fixer-upper" businesses [17:01 - 22:00] How to Value Your Business & Set the Right Price Understanding business valuation: Cash flow, revenue, and multiples The role of EBITDA and Seller Discretionary Earnings (SDE) How multiples determine the final sale price Why sellers often overestimate their business’s worth [22:01 - 28:00] The Biggest Mistakes That Kill Deals ❌ Telling employees about the sale too soon ❌ Letting the business decline during the sale process ❌ Overpricing your business and scaring off buyers ❌ Not keeping finances clean and organized ❌ Assuming buyers "need" to buy your business [28:01 - 33:00] Why You Need a Business Broker How a broker manages negotiations and protects confidentiality Why buyers and sellers need a trusted third party The importance of structuring the deal correctly [33:01 - 38:00] Final Advice for Business Owners Considering an Exit The best time to start planning your exit strategy Why businesses with strong financials sell faster and for more money How business brokers help you find the right buyer at the right price Conclusion Selling a business is one of the most important financial decisions an entrepreneur can make, and getting it right means understanding what buyers want, how to price it correctly, and avoiding costly mistakes that can kill a deal. Chris Cantwell has given us insider insights into today’s market, what makes a business attractive, and how to navigate the sales process with confidence. If you're considering selling your business—whether now or in the future—start preparing early, keeping your finances clean, and ensuring your business is positioned for maximum value. 📌 Connect with Chris Cantwell:🌎 Website: CCSalesBiz.biz📍 Transworld Business Advisors – Business Brokerage Services in Nevada, Colorado & Texas 📌 Key SEO Keywords & Phrases: ✅ Selling a business in 2025✅ How to sell a business for maximum value✅ Business valuation and pricing✅ How to prepare a business for sale✅ Business exit strategy✅ What buyers want in a business✅ Common mistakes when selling a bus

    39 мин.

  4. 18 ФЕВР.

    EP290 Bootstrapping for Growth: How to Scale Smart Without Outside Investors with Manny Skevofilax

    Bootstrapping for Growth: How to Scale Smart Without Outside Investors Released February 18, 2025 Guest: Manny Skevofilax CEO of Portal CFO Consultants Host: Marcia Riner, Business Growth Strategist, Infinite Profit®   Is chasing rapid growth putting your profits at risk? 🚀 In this episode of Profit With a Plan, I sit down with Manny Skevofilax, a seasoned business consultant, speaker, and author, to discuss why bootstrapping might be the smartest way to scale your business—without taking on debt or giving away equity. Manny shares game-changing insights on:✅ How to grow without sacrificing profits✅ Why bootstrapping beats outside investors✅ The key to sustainably controlling your pace of growth If you want to scale smarter, keep more cash in your business, and build long-term success, this episode is packed with profit-maximizing strategies you don’t want to miss! 🔍 Key Takeaways & Timestamps [00:00:08] – Introduction The importance of sustainable growth over reckless expansion How bootstrapping keeps control in the hands of the business owner [00:02:26] – Meet Manny Skevofilax CEO of Portal CFO Consulting 20+ years of experience in strategic planning, financial analysis, and business operations Former Vice President at Comerica Bank turned business consultant [00:05:02] – The Truth About Business Debt Why too much debt isn’t the problem—it’s the inability to repay it The hidden risks of financing growth Common mistakes business owners make when taking on loans [00:10:44] – What is Bootstrapping? The power of reinvesting profits instead of borrowing How profitable businesses fuel their own growth Why simplicity and profitability beat rapid expansion [00:13:17] – Maximizing Profit Before Scaling The #1 overlooked expense draining business profits How to audit your P&L statement for unnecessary costs The “checkables” strategy for low-hanging profit opportunities [00:15:09] – When to Hire (and When to Wait!) The financial trap of hiring too soon Why cash reserves give businesses hiring flexibility How to time your next hire without straining resources [00:19:50] – Creating a Growth Reserve Fund The importance of setting aside cash for growth Why reserves reduce financial stress and increase flexibility The “Marcia Reserve Account” strategy for long-term stability [00:24:10] – The Smart Way to Scale Your Business Difference between growth vs. scaling Why small, steady growth beats big jumps How to increase revenue without increasing stress [00:30:18] – Avoiding the Illusion of Wealth Why easy access to credit creates false financial security The difference between real growth and artificial success Lessons from billion-dollar businesses on keeping operations simple [00:35:38] – Final Takeaways Why businesses that prioritize profitability last longer The key to sustainable, controlled, and profitable growth Why business owners should focus on longevity—not quick wins 🎯 Conclusion Bootstrapping isn’t about limiting growth—it’s about growing smarter, keeping control, and maximizing profits without relying on outside investors or unnecessary debt. As Manny Skevofilax shared, sustainable success comes from strategic financial decisions, reinvesting profits, and scaling at a steady, controlled pace. 📚 Learn More from Manny Skevofilax 📖 The Ultimate Profit Management – Available on Amazon🌎 Visit MannySkevofilax.com for expert resources on profitability & growth   🔑 Keywords for this Episode   Bootstrapping for Growth, Business Growth Strategies, Scaling a Business, Sustainable Business Growth, Profitability Strategies, Growing a Business Without Debt, Business Cash Flow Management, Smart Financial Decisions for Entrepreneurs, Small Business Success, Business Expansion Strategies Without Loans   💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to lea

    37 мин.

  5. 11 ФЕВР.

    EP289 The Hidden Drain on Your Ad Budget - Fighting Ad Fraud with Rich Kahn

    The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of AnuraHost: Marcia Riner - Business Growth Strategist of Infinite Profit® 💸 Are bots and fraudsters stealing your ad budget? In this eye-opening episode of Profit with a Plan, I sit down with Rich Kahn, Co-Founder & CEO of Anura, to expose the massive financial impact of ad fraud and how businesses are unknowingly losing up to 25% of their ad spend to fraudulent clicks, bots, and bad actors. 📈 If you're running digital ads, you can't afford to miss this conversation. Learn how false positives in fraud detection can be just as damaging as fraud itself and why clean data is the key to marketing success. 🔑 Key Takeaways ✅ The True Cost of Ad Fraud – Businesses are losing up to $140 billion annually to fraudulent clicks and traffic. Are you part of that statistic? ✅ False Positives Can Be Costly – Mistakenly flagging real users as fraud could be hurting your ROI just as much as fraud itself. ✅ Real Data = Real Results – The only way to scale successfully is to ensure your marketing decisions are based on actual customer engagement, not fake clicks. ⏱️ Time Stamps [00:00:05] 🎧 Introduction – Are you wasting money on fake clicks? How ad fraud is draining marketing budgets. [00:03:10] 🚀 Meet Rich Kahn – Serial entrepreneur, Co-Founder & CEO of Anura, and expert in ad fraud prevention. [00:04:38] 💡 How Rich Discovered Ad Fraud – From running an ad network to realizing the shocking scale of click fraud. [00:06:50] 🔥 The Scale of the Problem – Up to 25% of ad budgets are lost to fraud. Are you tracking it? [00:10:28] ❗ Organized Crime & Ad Fraud – How fraudsters manipulate digital ad platforms to steal your budget. [00:14:50] ⚠️ False Positives: The Hidden Threat – How misidentifying fraud can cost just as much as real fraud. [00:16:30] 💸 Who's Profiting from Ad Fraud? – Even Google and Facebook benefit when bots burn your ad spend. [00:21:06] 🔎 How to Protect Your Business – Why not all fraud detection tools are equal & how to pick the right one. [00:25:50] 🛑 Agencies and Fraud Protection – Does your marketing agency use certified fraud prevention tools? [00:29:20] 📊 Real Data = Better ROI – How filtering fraud boosts ROI by 20-25%. [00:33:10] 📢 Action Steps for Business Owners – The #1 question to ask your marketing agency before signing a contract. [00:36:58] 🆓 Free Resource Alert! – Download Anura’s 70-page comprehensive guide on ad fraud for free. 🔗 Resources & Links 🔍 Learn More About Ad Fraud & Prevention: Anura.io 📘 Free Guide on Ad Fraud: Download the first comprehensive ad fraud guide from Anura. 📢 Connect with Rich Kahn on LinkedIn: Rich Kahn’s LinkedIn Profile 🎯 Conclusion Ad fraud isn’t just an industry buzzword—it’s a real financial drain on businesses, stealing billions of dollars in marketing spend every year. As Rich Kahn revealed, the key to maximizing your ad ROI is ensuring your decisions are based on real, verifiable data—not fraudulent clicks. 💡 The takeaway? If you're running digital ads, protect your investment by using a certified fraud detection solution and asking the right questions to your marketing agency. Don't let fraudsters profit from your hard-earned dollars. 🚀 Make your marketing smarter. Make your plans. And profit with them!   Keywords for SEO Optimization Ad fraud, Click fraud, Digital advertising fraud, Marketing fraud prevention, Ad fraud detection, Bot traffic detection, Pay-per-click fraud, PPC fraud, Google Ads fraud, Facebook ad fraud, How to detect and prevent ad fraud in 2025 This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your b

    38 мин.

  6. 4 ФЕВР.

    EP288 Work Less, Earn More: Smart Systems & Time Investment for Business Growth with Jordan Tait

    Work Less, Earn More: Smart Systems & Time Investment for Business Growth EP288 of PROFIT With A Plan PodcastFebruary 4, 2025 Guest:  Jordan Tait, founder of The Intentional BusinessHost: Marcia Riner, Business Growth Strategist - Infinite Profit® Episode Summary: Is your business running you instead of the other way around? In this episode of Profit with a Plan, host Marcia Riner sits down with Jordan Tait, founder of The Intentional Business, to discuss how 6 and 7-figure entrepreneurs can design a business that supports their ideal lifestyle without working more hours. Jordan shares his journey from corporate burnout to building a business that prioritizes profit, efficiency, and freedom. Discover how smart time investment, systemization, and strategic delegation can transform your business into a tool that works for you—not against you. 🔑 Key Takeaways from This Episode:✔️ How to structure a business around your ideal lifestyle instead of sacrificing your time.✔️ The essential systems that free up your schedule while increasing profits.✔️ A powerful mindset shift that maximizes results with less effort.✔️ Why focusing on the right tasks (not just working harder) is the key to scaling your business.✔️ How to eliminate bottlenecks and delegate effectively without losing control. If you're tired of working crazy hours just to keep up, this episode will show you a proven path to work less, earn more, and reclaim your time. 🎧 Tune in now and start working smarter, not harder! Episode Breakdown with Timestamps: ⏱ 00:33 – What You’ll Learn in This Episode How to build a business that works for you. The role of systems and automation in freeing up time and increasing profits. Why time investment is the key to business freedom. ⏱ 01:00 – Welcome to Profit with a Plan Marcia shares how this podcast helps business owners scale profitably and prepare for a successful exit. ⏱ 02:15 – Jordan’s Story: From Corporate Burnout to Entrepreneurial Freedom The turning point that led Jordan to leave his high-stress corporate job. Why lifestyle design became the foundation of his business model. ⏱ 06:40 – The Power of Non-Negotiables in Business & Life How Jordan identified his business non-negotiables to avoid burnout. The importance of setting clear time and income boundaries. ⏱ 11:20 – Why Most Entrepreneurs Get Stuck in Overwork The common mistake: trading a 9-5 for a 24/7 job. How working more hours can actually stunt business growth. ⏱ 16:05 – Breaking Free from the Bottleneck in Your Business Why doing everything yourself keeps you stuck—and how to start delegating effectively. The first tasks you should outsource to free up 10-20 hours per week. ⏱ 21:30 – The 40-Hour Workweek Challenge How to maximize high-impact work in a 40-hour week. Identifying and eliminating low-priority tasks that drain time. ⏱ 26:45 – Why Most Business Owners Overcomplicate Growth The dangers of shiny object syndrome and how to stay focused. How a one-page business plan can replace complexity with clarity. ⏱ 31:10 – Productivity is NOT About Working More Hours Why focus beats effort when it comes to real business growth. The power of setting three high-priority tasks per day.   🔥 Ready to Build a Business That Gives You More Freedom? Free resources: TheIntentionalBusiness.ca Jordan’s free course: 7 Strategies to Grow Without Working More Hours Connect with Jordan on LinkedIn for expert insights & strategies. Conclusion: What if the success and freedom you’ve been chasing were already within reach—just waiting for you to shift your focus? Today’s conversation with Jordan Tait has been a powerful reminder that growing your business doesn’t have to mean working more hours. Instead, by making smart time investments, leveraging systems, and focusing on what truly moves the needle, you can create a business that supports your lifestyle rather than consumes it. Now, it’s time to take action. What are the top three things yo

    38 мин.
  7. EP287: Stress-Free Hiring - How to Find the Perfect Fit for Your Team with Dr. Mike Neal

    28 ЯНВ.

    EP287: Stress-Free Hiring - How to Find the Perfect Fit for Your Team with Dr. Mike Neal

    Stress-Free Hiring: How to Find the Perfect Fit for Your Team with Dr. Mike NealPROFIT With A Plan Podcast, EP 287January 28, 2025 Guest: Dr Mike Neal, a practicing Optometrist and CEO of Build My TeamHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Episode Summary:Tired of wasting time and money on the wrong hires? Dr. Mike Neal, CEO of Build My Team and practicing optometrist, joins the podcast to share his revolutionary approach to hiring. In this episode, you'll discover why traditional methods like resumes are outdated, how to find hidden A-player talent, and why hiring quickly and proactively can transform your business. Learn how Dr. Neal’s assessment-based hiring process can save time, cut costs, and bring the right people into your team with confidence.   🔑 Key Takeaways: Why resumes don't tell the full story and what to use instead. The critical role speed and proactivity play in hiring success. How Build My Team helps you find undiscovered talent tailored to your business needs. CTA: Ready to take the stress out of hiring? Schedule a free consultation with Build My Team at buildmyteam.com. Time-Stamps for Key Points [00:00:07] Introduction: Overview of the episode and key topics covered. [00:00:51] Meet Dr. Mike Neal: Optometrist, entrepreneur, and CEO of Build My Team. [00:02:28] The Hiring Struggle: Dr. Neal’s personal experience with hiring challenges. [00:03:40] Why Resumes Don’t Work: Outdated hiring practices and false information. [00:05:14] The Power of A-Players: How top talent drives growth and avoids babysitting. [00:08:33] Hiring Hidden Talent: Matching strengths and talents with job roles. [00:12:32] Time-Saving Solutions: The Build My Team process that requires only an hour of your time. [00:18:53] Why Speed Matters: The need for immediate follow-ups with candidates. [00:22:29] The Assessment Process: How Build My Team identifies the best fit for your business. [00:27:03] Shifting Mindsets: The owner’s role in delegating and empowering a great team. [00:30:14] Cost-Effective Hiring: Why this process is affordable and efficient for small businesses. [00:32:30] Final CTA: How to connect with Build My Team and transform your hiring strategy. Hiring the right team members doesn’t have to be a painful process. With Dr. Mike Neal’s Build My Team system, you can save time, reduce stress, and bring in team members who align perfectly with your needs and goals. Don’t waste another day sifting through resumes—take action now and transform the way you hire. Visit buildmyteam.com to schedule your free consultation and discover how this innovative approach can drive growth in your business. Keywords for SEO Optimization Assessment-based hiring, A-player employees, Small business hiring, Streamlined hiring process, Employee screening, Build My Team system, Proactive hiring strategies, Hiring for small businesses, Talent acquisition for medical practices, Cost-effective hiring solutions   This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Prof

    34 мин.

  8. 21 ЯНВ.

    EP286 Aligning Teams with Customer-Centric OKRs with Josh Seiden

    Aligning Teams with Customer-Centric OKRs with Josh SeidenEP286 of PROFIT With A Plan Podcast Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRsHost: Marcia Riner, Business Growth Strategist - Infinite Profit®Episode Length: ~35 minutes   Episode Summary In this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create clarity, empower teams to prioritize effectively, and ensure measurable customer impact. If you’ve ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters. Key Discussion Points with Timestamps [00:00] Introduction to the Episode Marcia introduces Josh Seiden and his expertise in strategy, customer-centricity, and evidence-based decision-making. The focus: Aligning team efforts with OKRs to deliver measurable customer value. [00:05] What Are OKRs? Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals. Example: Cleveland Clinic’s goal to be "the best place in the world to receive health care" and the measurable steps to achieve it. [00:18] The Problem with Top-Down Leadership Discussing how leadership’s disconnected goals can lead to wasted effort. OKRs bridge the gap between leadership vision and team execution. [00:30] How OKRs Align Teams OKRs empower teams by providing a framework that clarifies the “why” behind tasks. Encouraging creativity and problem-solving among employees by focusing on outcomes rather than tasks. [00:45] Applying OKRs in Small and Large Organizations Josh highlights examples of OKRs in startups, nonprofits, and enterprises. OKRs can focus on big goals like revenue growth or smaller initiatives like employee engagement. [01:05] Building Customer-Centric OKRs The importance of understanding customer behavior to set meaningful objectives. Josh shares how to align internal and external goals with customer needs for maximum impact. [01:18] Measuring Success with Key Results Outcomes must reflect a change in customer behavior that creates value for both the organization and the customer. Example: Increasing average shopping cart size as a key result for premium brand positioning. [01:30] Implementing and Adjusting OKRs Setting a regular rhythm of OKR check-ins (weekly, monthly, quarterly) to assess progress and recalibrate strategies. Josh emphasizes the experimental nature of OKRs, encouraging teams to test and iterate. [01:45] Overcoming Common OKR Challenges Why OKRs fail when they lack clarity or buy-in from teams. Josh introduces the OKR Repair Kit, a free resource to troubleshoot and improve implementation. [02:00] Resources for Getting Started Josh’s book, Who Does What By How Much?, offers a practical guide to customer-centric OKRs. Visit OKR-Book.com for free tools like the OKR Repair Kit. [02:20] Final Takeaways Marcia and Josh wrap up with actionable insights on aligning teams, empowering employees, and creating measurable impact. Key quote: “Every organization wants to get better, but OKRs help define what ‘better’ means.” Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it’s not just about working harder—it’s about working on the right things that create measurable value for your customers and your company. If you’re ready to dive deeper into this transformative framework, check out Josh’s book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com. Key Keywords for SEO Optimization Objectives and Key Results (OKRs), Customer-centric strategy, Team alignment framework, Measuring organizational success, Business growth tools, Evidence

    36 мин.
См. все (288)

5
из 5
Оценок: 19

Об этом подкасте

Hey Entrepreneurs! Are you trying to make bigger profits in your small business? Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that. I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast. So join me each Tuesday for smart ideas that can add more profits to your bottom line.

Информация

  • Автор
    Marcia Riner - Business Growth Strategist
  • Годы выхода
    2019 - 2025
  • Выпуски
    288
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2019-2025 All rights reserved.
  • Сайт подкаста
    PROFIT With A Plan

Чтобы прослушивать выпуски с ненормативным контентом, войдите в систему.

Следите за новостями подкаста

Войдите в систему или зарегистрируйтесь, чтобы следить за подкастами, сохранять выпуски и получать последние обновления.
Выберите страну или регион

Африка, Ближний Восток и Индия

Азиатско-Тихоокеанский регион

Европа

Латинская Америка и страны Карибского бассейна

США и Канада