45 min
Ep22: Tessa Barron, VP of Marketing (On24) The Datavana Podcast
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- Business
“The buyer today is different than who they were five years ago.” -Tessa Baron. In episode #22 on our Datavana Podcast, Tessa Baron (Vice President at ON24) talks about the evolution of the customer and ensuring you don't allow your database and ABM to give you ‘tunnel thinking’.
She discusses a new way of doing things - creating online experiences through content to gauge buyer intent. “At ON24, we've proven that engagement in one of our webinars or virtual events is more indicative of intent than anything else.” Tessa discloses the value of maintaining a thorough understanding of data structure to acquire more in-depth insights for agile decision-making processes.
“The buyer today is different than who they were five years ago.” -Tessa Baron. In episode #22 on our Datavana Podcast, Tessa Baron (Vice President at ON24) talks about the evolution of the customer and ensuring you don't allow your database and ABM to give you ‘tunnel thinking’.
She discusses a new way of doing things - creating online experiences through content to gauge buyer intent. “At ON24, we've proven that engagement in one of our webinars or virtual events is more indicative of intent than anything else.” Tessa discloses the value of maintaining a thorough understanding of data structure to acquire more in-depth insights for agile decision-making processes.
45 min