The Flywheel - an Amazon Podcast

Sellics

5,0 (5)
MARKETING

Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

06/04/2021

EP10: Why Do Rankings Matter

In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.

33 min
30/03/2021

EP9: Conversation with Matt McGraw - a Success Story

In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back! Reach out and send question to theflywheel@sellics.com

33 min
23/03/2021

EP8: What to Do When You Don't Want to Do Your Job!

What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

18 min
16/03/2021

EP7: Ad Scheduling, a Double-edged Sword

In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

21 min
09/03/2021

EP6: Keyword Harvesting

In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach. Resources: Video: The Keyword Harvesting Process Optimal Campaign Structure for Keyword Harvesting Campaign Naming Convention

29 min
02/03/2021

EP5: Bread & Butter PPC (Part 2)

In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons Separating campaigns by keyword type or match type Resources: Optimal Campaign Structure Campaign Naming Convention Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

31 min
23/02/2021

EP4: Bread & Butter PPC (Part 1)

In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. Topics: The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

30 min
16/02/2021

EP3: A Conversation with Franz Jordan, Sellics' CEO

In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

29 min
09/02/2021

EP2: Product Targeting & Hotdogs

In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best for product targeting The "Hot Dog Example": Up-sell, Conquest, Cross-sell Story Time - Luxury Camping Accessories story Resources: How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy Sellics - AI Automation Send Questions to theflywheel@sellics.com

22 min
02/02/2021

EP1: The Sales Attribution Window

In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions. In this episode we cover: What is the sales attribution window Differences between different ad types on Vendor Central and Seller Central How to analyze performance and make decisions The effect of the window on automation tools. Resources: Sellics - AI Automation

24 min
28/01/2021

EP0: What did Amazon do now?!

In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform. As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon strategy? Why did this change happen? What are some opportunities sparked by this change? Listen in and find out more the the first episode of The Flywheel! Resources: Commenting on Amazon Reviews Is Not Possible Anymore – What to Do Now? Sellics - Amazon Reviews & Questions Software Solution

25 min

11 épisodes

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5 notes

Création

Sellics
Années d’activité

2 k
Épisodes

11
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The Flywheel - an Amazon Podcast

The Flywheel - an Amazon Podcast

Épisodes

EP10: Why Do Rankings Matter

EP9: Conversation with Matt McGraw - a Success Story

EP8: What to Do When You Don't Want to Do Your Job!

EP7: Ad Scheduling, a Double-edged Sword

EP6: Keyword Harvesting

EP5: Bread & Butter PPC (Part 2)

EP4: Bread & Butter PPC (Part 1)

EP3: A Conversation with Franz Jordan, Sellics' CEO

EP2: Product Targeting & Hotdogs

EP1: The Sales Attribution Window

EP0: What did Amazon do now?!

Notes et avis

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