Ep5. Small Biz to Big Success w/ Ted Fleming

Listen in on how everyday ideas can evolve into big business ideas with Wellington and guest Ted Fleming from Partake Brewing. Ted created Partake due to a personal challenge that led him to create a unique nonalcoholic beer right here in Alberta. He changed his life perspective by prioritizing things that were important to his health and his family and was passionate about sharing his purpose with people across North America.  His initial ecommerce site created the foundation for Partake and helped launch their brand with thousands of supporters already on their side. 

Ted focuses on serving his community by expressing his authentic voice and by listening to consumers feedback regarding taste and quality.  He has created a combination of great taste, range of flavours and low calories where he differentiates himself from his competitors. Ted fulfilled the need for a craft non-alcoholic beer that no one else in the consumer-packaged goods industry seemed to be making at the time which led to the successful creation of Partake Brewing. 

About Ted: 

Ted Fleming is the founder of Partake Brewing and Premium Near Beer, some of the first companies in North America dedicated to serving people who crave the taste of beer, wine, cider, or cocktails but choose to avoid alcohol.  In 2005, he was diagnosed with Crohn’s Disease, a chronic ailment that was the start of significant life changes and led to his decision to eliminate alcohol from his diet. The problem was he loved beer but found that the quality and variety of the non-alcoholic beer available at the supermarket was just plain “crap”. He missed his beer. He missed the taste of beer and discovering new beers, especially new craft beers. But more than that, he found that he missed the social connection that comes from sharing a drink with a colleague after a hard days work, cracking a beer with the guys after hockey, and joining in to celebrate special occasions with family and friends.
 

Resources discussed in this episode: 

https://www.sootoday.com/great-stories/former-sault-resident-appears-on-dragons-den-gets-financial-backing-for-his-beer-868873

https://drinkpartake.ca/blogs/news/funding-announcement

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