EP99: CMO Insights: Brand Power In An Automated World

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.

With over 30 years of experience working with major global brands, Jeni shares how established companies can leverage their legacy strengths while adopting the agility of challenger brands. She explains why, even in a data-driven age, creativity and authenticity remain essential for building strong, lasting connections with customers. Jeni also discusses how brands can harness new technologies to elevate the customer experience, streamline operations and stay relevant in a fast-changing market. 

Whether you're a CMO, marketer or simply curious about the future of branding, check out this episode to learn how to keep your brand story consistent while adapting to the latest technological trends.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.

About Jeni Gardner:

Jeni Gardner is an Executive Leader in Marketing and Media. She has extensive experience fostering strategic media partnerships and spearheading innovation in both traditional and digital media campaigns. Additionally, she is passionate about advancing the industry in key areas, specifically digital accountability and measurement. To learn more, connect with Jeni on LinkedIn.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.