The Builders Ladder: Business Growth Strategies for Residential Construction Businesses

The Professional Builder
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Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business. If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place. Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business. Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

  1. 1 天前

    Epi 161: He Quit Working 80 Hours a Week… And Built a $75M Empire

    In this episode of The Builder’s Ladder, Owen is joined by Coach Shane to spotlight one of TPB’s members, Rudy Marroquin of Atlas Custom Homes. Rudy’s story is a blueprint for transformation: from 80-hour weeks and razor-thin margins to securing $75M projects with 32% profit margins — all while working fewer hours than ever. You’ll hear how Rudy tackled the five core dominoes of growth — financial visibility, marketing, sales, operations, and strategic expansion — and how his relentless mindset turned ambitious goals into reality. Discover the modules and tools Rudy used to systemize his business, why mindset is the hidden multiplier for success, and how builders can break free from being the bottleneck to finally owning a business that runs without them. Key Points 00:00:00 Introduction: Why sales become easy when marketing does the heavy lifting 00:02:15 Meet Coach Shane: Specializing in contracts, client management, and compliance 00:06:30 Spotlight on Rudy Marroquin — from $4.8M in revenue with negative margins to $75M in secured projects 00:09:45 The bottleneck problem: Why owners must decentralize command to grow 00:13:20 Step 1 — Financial systems: Back-costing, chart of accounts, and the Plan for Profit calculator 00:18:00 From -5% to +32% margins in under 2 months 00:20:10 Step 2 — Marketing pillars: Clarity, consistency, and creating a lookbook that wins trust 00:25:15 Step 3 — Sales process overhaul: Converting with SPACE (safety, performance, appearance, comfort, economy) 00:29:40 Hiring a VP of Sales and building systems that remove the owner from selling 00:34:00 Step 4 — Operations: Empowering staff, reducing bottlenecks, and installing site systems 00:38:15 Step 5 — Strategic growth: Launching Atlas Custom Cabinets and multi-home developments 00:42:10 Lifestyle shift: From 80-hour weeks to 5-hour days while achieving more 00:45:00 Key lesson: It’s not about doing more — it’s about doing the right things in the right order Follow TPB for more 🖥️ Get your business health audit + free resources here – https://www.theprofessionalbuilder.com 🚀 Book your FREE strategy session: https://tpb.tools/pod-call https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    33 分鐘

  2. 8月25日

    Epi 160: What actually happens at our Builders Summit & Why We're Investing Millions in Member Events

    Join Owen and Vinnie as they pull back the curtain on TPB's ambitious summit strategy. Discover why leaving your business for 2-3 days is one of the most important pressure tests you can do, how the "2D to 3D" experience creates breakthrough momentum, and what's planned for the upcoming Gold Coast Summit. Learn the "Likes, Bests & Next Times" (LBS & NTS) framework you should use after every project, why we're adding family packages to make these events accessible, and how AI will help uncover 100 high-trust referral partners in minutes at the live workshop. Key Points 00:00:00 Introduction: Why TPB is committing to five summits per year 00:03:20 The business case: Why expensive events deliver massive member value 00:06:40 Going from 2D to 3D: The power of in-person connections 00:09:15 The pressure test: Why leaving your business reveals weaknesses 00:12:30 LBS & NTS framework: Quantitative vs. qualitative project feedback 00:15:45 Gold Coast Summit preview: October 9-10 at Sofitel Broadbeach 00:18:20 Summit themes: Becoming the preferred builder and protecting profits 00:21:40 Live workshops: Building sales assets and AI referral strategies 00:24:10 Family packages: Making summits accessible for the whole family 00:26:30 How to reserve your spot: BuildersSummit.com with limited tickets Discover why the person sitting next to you might have already solved your biggest business challenge, how Simon Manor's elite conversion process gets 80% signup rates, and why the morning activities (ice baths, boxing, ocean swims) set the energy for breakthrough days. Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 🎟️ Reserve your Gold Coast Summit seat: https://builderssummit.com https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    22 分鐘

  3. 8月18日

    Epi 159: If You Walked Away Tomorrow, Your Business Dies: How to Build an Asset Worth 3-4X Your Profit

    One of our members had his business valued at $150K with a 1.5x multiple when he first came to us. Just 18 months later, after systemizing and improving profits to $500K, that same business was worth $1.5M with a 3x multiple. The difference between building a job and building a business asset is worth millions. Join Marti Amos for the final episode of our eight-part series covering the biggest takeaways from The Profitable Builder's Playbook. Chapter 8 focuses on the ultimate goal: What's your exit strategy and how do you maximize the value of your business? Learn why most building company owners work 10+ years but their business is worth almost nothing without them, the five-step buy-in process that can 4x your business value, and how to build an asset worth 3-4 times your net profit whether you ultimately sell or not. Key Points 00:00:00 Introduction: Final episode recap and the ultimate business goal 00:03:20 Why most builders build themselves a job, not a business asset 00:06:40 Business valuation components: Stock, assets, and goodwill explained 00:09:15 Setting your Business Maturity Date (BMD) - your 18-month vision 00:12:30 Different exit options: Buy-ins, profit sharing, and vendor financing 00:15:45 The five-step buy-in process with legal frameworks 00:18:20 Intellectual property strategy: License vs. include in sale 00:21:40 Why building a saleable business makes it more profitable immediately 00:24:10 Simple math: From $300K to $1.5M business value in 18 months 00:26:30 Implementation: Calculate your current business value this week Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping: https://www.profitablebuilderbook.com/free https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    11 分鐘

  4. 8月7日

    Epi 158: Stop Treating Sales Like a Lottery: The Professional Process That Eliminates Price Competition

    Join Marti as he breaks down Chapter 7 of The Profitable Builder's Playbook: The 10 Step Sales Process That Consistently Converts. Discover why a good target conversion rate is 50%, yet most building company owners are only winning 20-30% of the jobs they quote. Learn the complete systematic sales process that converts 60% of qualified prospects, why you should be charging $1,500-$5,000 for detailed pricing, and how to eliminate time wasters while positioning yourself as the professional choice in a competitive market. Key Points 00:00:00 Introduction: From zero projects to $4.1M in six weeks 00:03:20 Why most builders treat sales like a lottery and compete on price 00:06:40 Step 1-3: Initial contact, qualifying questionnaire, and wow info pack 00:09:15 Step 4-5: Professional site visit with your full team 00:12:30 Step 6: The prelim budget meeting and charging for quotes 00:15:45 Step 7: Budget reality check and creating urgency 00:18:20 Step 8-9: Presenting the quote as an action plan with sales choreography 00:21:40 Step 10: The natural close and securing signed contracts 00:24:10 Overcoming objections: Why clients will pay for professional quotes 00:26:30 Implementation: Create your qualifying questionnaire this week Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping: https://www.profitablebuilderbook.com/free https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    10 分鐘

  5. 8月1日

    Epi 157: Stop Waiting for the Phone to Ring: The Four Questions That Make Clients Choose You Before Meeting You

    Mark from Tauranga went from chasing any work to being fully booked out for a year in advance at 20%+ margins after building a great marketing machine. The secret isn't necessarily spending more on marketing - it's answering the four key questions that make clients want to choose you before they even meet you. Join Marti as he breaks down Chapter 6 of The Profitable Builder's Playbook: Marketing and How to Keep Your Pipeline Full. Discover why sales becomes easier when marketing does the heavy lifting, yet most builders are still waiting for the phone to ring. Learn the complete Marketing Machine Framework with the three Ms (Market, Message, Medium), the TPB 1% referral system that 8x's your referral leads, and why the real gold mine is in the 25% of people who are 3-12 months away from starting their project. Key Points 00:00:00 Introduction: From chasing work to being booked out a year in advance 00:03:20 Why most builders rely on hope marketing instead of predictable systems 00:06:40 The Marketing Machine Framework: Market, Message, Medium 00:09:15 Answering the four key questions that make clients choose you 00:12:30 The marketing calculator: Reverse engineering your lead needs 00:15:45 The TPB 1% referral system explained 00:18:20 The buyer's pyramid: Why 25% of prospects are the real gold mine 00:21:40 Lead magnets and nurturing prospects over 3-12 months 00:24:10 Why bad marketing is expensive but great marketing pays for itself 00:26:30 Implementation: List 20 people who could refer you ideal clients Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping: https://www.profitablebuilderbook.com/free https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    14 分鐘

  6. 7月29日

    Epi 156: Spending 20+ Hours Pricing Jobs for Free? The Systematic Process That Guarantees 20%+ Margins

    Brian just signed a $750K contract at 25% margin using the Pricing for Profit system. The secret isn't just raising prices - it's knowing what to include that most builders give away for free. Join Marti Amos as he breaks down Chapter 5 of The Profitable Builder's Playbook: How to Price Your Projects Profitably. Discover why pricing is by far the biggest tool for earnings improvement, and how building company owners are leaving $100K+ on the table every year by not getting this right. Learn the complete Profitable Pricing Framework that transforms builders from pricing to win work (and making no money) to guaranteeing minimum 20% gross profit on every project. Plus, discover the variation control system that eliminates nasty surprises and dramatically improves cash flow. Key Points: 00:00:00 Introduction: How one builder went from 10% markup to 25% actual gross profit 00:03:20 Why most builders price to win work, not to make money 00:06:40 Step 1: Creating an accurate estimating process 00:09:15 Step 2: Including all your costs with proper markups 00:12:30 Step 3: The variation control system for better cash flow 00:15:45 Step 4: Labor hour control broken down by stage 00:18:20 Step 5: Back costing in real time to catch problems early 00:21:40 Overcoming objections: Why clients expect project management fees 00:24:10 Implementation: Add project management fees to your next quote 00:26:30 How to guarantee profit on every job with daily tracking Discover why project management should be positioned as a separate professional service, how to break down labor forecasting by stage to stay within 5% of targets, and why daily back costing discipline saves members $2K-$15K per job by catching invoice errors. Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping: https://www.profitablebuilderbook.com/free https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    9 分鐘

  7. 7月18日

    Epi: 155: I Can't Get 20% Margins in My Market: Why This Excuse Is Costing You $100K+ Per Year

    This mistake costs builders over $100K each in lost profits - and most don't even realize they're making it. Lou thought he was profitable until he learned how to read his numbers correctly and discovered he was actually losing money on most of his projects. Join Marti as he breaks down Chapter 4 of The Profitable Builder's Playbook: Knowing the Numbers That Drive Your Business. Discover why over half the businesses we see have their profit and loss set up incorrectly, leading to decisions based on false information. Learn the critical difference between markup and margin that's costing builders hundreds of thousands of dollars, the golden ratios every residential builder must hit, and the Four Levers Profit Calculator that shows exactly which area will give you the biggest bang for your buck. Key Points 00:00:00 Introduction: The costly mistake builders make with their numbers 00:03:20 Why builders avoid their numbers and the real cost of ignorance 00:06:40 How to set up your profit and loss correctly 00:09:15 The golden ratios: Your success benchmarks for profitability 00:12:30 Markup vs. margin: The confusion costing builders $100K+ 00:15:45 The Four Levers Profit Calculator explained 00:18:20 How to reverse engineer your profit goals 00:21:40 Why "I can't get 20% margins in my market" is a myth 00:24:10 Controlling work in progress with real-time job costing 00:26:30 Implementation: Calculate your actual gross margin this week Discover why 20% gross margin minimum is non-negotiable to run a real business, how small improvements in the four levers create exponential profit growth, and why numbers are the language of business - ignore them at your peril. Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping:  https://www.profitablebuilderbook.com/free https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    13 分鐘

  8. 7月14日

    Epi 154: The Team Scorecard System That Creates Accountability Without Micromanaging

    Building a winning team isn't about finding perfect people - it's about creating the systems that turn good people into great performers. Ben from Twizel keeps half his staff for over five years and runs a $10 million company because he treats his business like a sports team, not a family. Join Marti as he breaks down Chapter 3 of The Profitable Builder's Playbook: How to Build a Winning Team. Discover why the difference between a $500K builder and a $5M building company owner isn't skill - it's whether they've built a team or built themselves a prison. Learn the complete Winning Team Framework, including how to establish company values that actually drive behavior, create scorecards that give clarity to both you and your team, and implement the PSR Problem-Solving Framework that will transform how your team approaches challenges. Key Points 00:00:00 Introduction: The difference between $500K and $5M builders 00:03:20 Why treating your business like a sports team beats the family approach 00:06:40 The Winning Team Framework: Starting with your values 00:09:15 Creating scorecards for every role with clear KPIs 00:12:30 The four essential meetings every building business needs 00:15:45 Hiring for career progression to retain top talent 00:18:20 The PSR Framework: Problem, Solutions, Recommendation 00:21:40 Why good people aren't too expensive - bad people cost more 00:24:10 Creating compelling career paths to attract quality team members 00:26:30 Implementation: Rating your team and creating your first scorecard Discover how one good foreman can save you 20+ hours per week in management time, why accountability through visibility beats micromanaging, and how clear career progression keeps great people while filtering out the wrong ones. Follow TPB for more: 🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com 🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session. 📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping:  https://www.profitablebuilderbook.com/free  https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder See omnystudio.com/listener for privacy information.

    17 分鐘
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簡介

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business. If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place. Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business. Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

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