Lou Kozlevcar

loukoza
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Lou Kozlevcar

Lou, a paid ads specialist based in Melbourne, Australia shares winning insights on paid ads (particularly Facebook). Lou also invites guests to speak about marketing and self-promotion. This podcast is primarily targeted at women entrepreneurs, but all are welcome. This podcast is appropriate for those beginning in paid ads, and those considering transitioning to getting a paid ads manager to help. Please enjoy!

  1. 22.10.2024

    Episode 039: SEO first steps: How to start when you don't know where (with guest Jules White)

    If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are simple, often overlooked benefits that can make a huge impact on your business without diving into the deep end of tech-speak. Join Jules and I as we uncover a few of these hidden gems and show you how SEO can actually work in your favor, no tech expertise required.

    31 мин.

  2. 12.10.2024

    Episode 038: Should you use paid ads? Let's talk about why you shouldn't

    Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you need for success. In this episode I'm going to uncover some common reasons why ads might no work for you. And what you may want to consider instead. I want to help business owners use the internet to sell things. If that means saving money by NOT doing something, then I feel like that's a success in its own right.

    19 мин.

  3. 05.09.2024

    Episode 036: Copywriting is more than just words, it's persuasion (with guest Brandy Wells)

    You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer goes beyond making words look good or sound smart. You need to articulate your message in a way that compels a customer to buy. Furthermore, you need to ensure this message is consistent across all phases of your marketing.

    25 мин.

  4. 29.08.2024

    Episode 035: Why hire a paid ads specialist, when you can DIY?

    When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a specialist on hand! This episode also covers my opinion on whether it's a good idea to let a third-party app manage everything. I compare a good digital marketing strategy to having a flexible, thorough consultation with a doctor, and share the real secret to succeeding with paid ads: being adaptable and well-rounded.

    20 мин.

  5. 25.08.2024

    Episode 034: Paid VS Organic - How to balance this with small budgets

    This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience.

    16 мин.

  6. 18.08.2024

    Episode 033: Email list building and why owning your list is better than 'renting'

    Do you own your audience, or are you renting it? If the only way you're reaching new audiences and nurturing them is through social media, then you're doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow an email list, you own that database! This gives you a chance to speak more intimately with your audience, and assures your message are being read. Uncover more merits of email list building in this podcast episode with Bev Roberts.

    37 мин.

  7. 07.08.2024

    Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!

    Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before you start diving in.

    14 мин.

  8. 01.08.2024

    Episode 031: 'Always On Campaign': How to Ensure Your Pipeline Stays Full

    Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That's where an "Always On Campaign" comes in. This strategy ensures that your business is always bringing in a stream of new sales and your pipeline never dries up! If you'd like to suggest a digital marketing topic for a future episode, please don't hesitate to reach out!

    4 мин.
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Об этом подкасте

Lou, a paid ads specialist based in Melbourne, Australia shares winning insights on paid ads (particularly Facebook). Lou also invites guests to speak about marketing and self-promotion. This podcast is primarily targeted at women entrepreneurs, but all are welcome. This podcast is appropriate for those beginning in paid ads, and those considering transitioning to getting a paid ads manager to help. Please enjoy!

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    loukoza
  • Годы выхода
    2 тыс.
  • Выпуски
    38
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    Без ненормативной лексики
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    © loukoza
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    Lou Kozlevcar

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