Episode 036: Copywriting is more than just words, it's persuasion (with guest Brandy Wells)

You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer goes beyond making words look good or sound smart. You need to articulate your message in a way that compels a customer to buy. Furthermore, you need to ensure this message is consistent across all phases of your marketing.