Episode 06 - Getting Through the Dip

Whenever you start something new it is exciting and thrilling. Why didn't you try this sooner. But after the initial high wears off comes the big ugly dip. That is the topic of Seth Godin's book The Dip. In this episode we give an over view of the book and our thoughts on the dip. We also dip into some gelato and make a very special announcement.