Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

Ian Dallimore is back!

With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?

Will Outdoor advertising and billboards thrive or dive?

Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:

✅ How to position OOH amidst the changing climate
✅ The importance of static #billboards in the overall mix
✅ What conversations are being had at the national and local levels

Connect with Ian on LinkedIn at...
https://www.linkedin.com/in/ian-dallimore-a9910122/

Learn more about Lamar Advertising Company at...
www.lamar.com

Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.