44 min
Synthesia’s Victor Riparbelli on creating an environment to harness AI benefits and reduce harms | S1E7 Spotlight On
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- Business
A self-proclaimed sci-fi enthusiast, Victor Ribarbelli is drawn to the exciting frontiers of technology. His work began with website development and evolved into a passion for company building. Eventually, he found his place in the European startup ecosystem as Synthesia’s Co-Founder and CEO, where he has had a lasting impact.
After a year of exploring VR, AR, and AI startup ideas, he crossed paths with Professor Matthias Niessner. Niessner’s influential research on AI video generation at Stanford captivated Victor. When he saw the research paper for the first time, he knew he wanted to focus on exploring its concepts.
“I just felt like I saw magic. It's rare you get those moments in life. A lot of people had that with ChatGPT where, when you try it, you're mind blown. I had that moment. I saw the technology and realized this is going to change everything we know about media production.” - Victor Riparbelli
The company they went on to build, Synthesia, is now the leading AI text-to-video platform for the enterprise. We first met Victor Riparbelli and the Synthesia team in 2021, and we’ve watched them push the boundaries of what’s achievable with generative AI.
Even when they launched in 2018, when the term generative AI was relatively unused, Synthesia had embraced the technology, referring to it as synthetic media. Despite their progress, Victor feels they’re only 5% into the roadmap of what’s coming at Synthesia, let alone the AI video ecosystem. There are entire scenes, interactive avatars, and enhanced movement, all to come.
The visionary nature of Victor and his co-founders is clear. They've come remarkably close to predicting precise developments across the AI industry, including the fact that text-to-video would materialize around 2023, and full Hollywood-style filmmaking would be done with AI by 2028 – both of which are well underway.
In conversation with Accel’s Philippe Botteri, Victor explores Synthesia’s journey and breaks down his predictions for the future of artificial intelligence. The discussion extends to offer guidance for founders on product development, fundraising, AI research, and navigating regulatory shifts. Listeners will hear why Victor remains unsurprised by the swift transformations taking place in the landscape.
Conversation Highlights:
00:00 - Synthesia’s founding story and Victor’s belief in the radical impact of AI on video
05:00 - The hard work that went into building a founding team and raising initial funding from Mark Cuban
13:00 - Org structures of powerful AI companies; balancing science, research, and development
19:40 - Victor’s predictions for the future of video avatars and multimodal intelligence
34:00 - How Synthesia’s team built a great GTM engine through virality
39:00 - How founders and creators can harness AI’s benefits and reduce its harms
42:00 - The challenges and implications of AI regulation and legislation
Host: Philippe Botteri, Partner at Accel
Guest: Victor Riparbelli, Co-Founder and CEO of Synthesia
Learn More: www.accel.com/spotlighton/synthesia-victor-riparbelli
A self-proclaimed sci-fi enthusiast, Victor Ribarbelli is drawn to the exciting frontiers of technology. His work began with website development and evolved into a passion for company building. Eventually, he found his place in the European startup ecosystem as Synthesia’s Co-Founder and CEO, where he has had a lasting impact.
After a year of exploring VR, AR, and AI startup ideas, he crossed paths with Professor Matthias Niessner. Niessner’s influential research on AI video generation at Stanford captivated Victor. When he saw the research paper for the first time, he knew he wanted to focus on exploring its concepts.
“I just felt like I saw magic. It's rare you get those moments in life. A lot of people had that with ChatGPT where, when you try it, you're mind blown. I had that moment. I saw the technology and realized this is going to change everything we know about media production.” - Victor Riparbelli
The company they went on to build, Synthesia, is now the leading AI text-to-video platform for the enterprise. We first met Victor Riparbelli and the Synthesia team in 2021, and we’ve watched them push the boundaries of what’s achievable with generative AI.
Even when they launched in 2018, when the term generative AI was relatively unused, Synthesia had embraced the technology, referring to it as synthetic media. Despite their progress, Victor feels they’re only 5% into the roadmap of what’s coming at Synthesia, let alone the AI video ecosystem. There are entire scenes, interactive avatars, and enhanced movement, all to come.
The visionary nature of Victor and his co-founders is clear. They've come remarkably close to predicting precise developments across the AI industry, including the fact that text-to-video would materialize around 2023, and full Hollywood-style filmmaking would be done with AI by 2028 – both of which are well underway.
In conversation with Accel’s Philippe Botteri, Victor explores Synthesia’s journey and breaks down his predictions for the future of artificial intelligence. The discussion extends to offer guidance for founders on product development, fundraising, AI research, and navigating regulatory shifts. Listeners will hear why Victor remains unsurprised by the swift transformations taking place in the landscape.
Conversation Highlights:
00:00 - Synthesia’s founding story and Victor’s belief in the radical impact of AI on video
05:00 - The hard work that went into building a founding team and raising initial funding from Mark Cuban
13:00 - Org structures of powerful AI companies; balancing science, research, and development
19:40 - Victor’s predictions for the future of video avatars and multimodal intelligence
34:00 - How Synthesia’s team built a great GTM engine through virality
39:00 - How founders and creators can harness AI’s benefits and reduce its harms
42:00 - The challenges and implications of AI regulation and legislation
Host: Philippe Botteri, Partner at Accel
Guest: Victor Riparbelli, Co-Founder and CEO of Synthesia
Learn More: www.accel.com/spotlighton/synthesia-victor-riparbelli
44 min