41 min
Episode 08: Designing and Conducting Consumer Surveys for Use in False Advertising Cases California Unfair Competition Defense Podcast
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In this episode, our guest Dominique “Mike” Hanssens, professor of marketing at UCLA’s business school, discusses how to properly design, conduct and report on consumer surveys for cases involving unfair competition and deceptive advertising.
Here is the link to the Reference Guide on Survey Research by Shari Seidman Diamond: https://doi.org/10.17226/13163.
In this episode, our guest Dominique “Mike” Hanssens, professor of marketing at UCLA’s business school, discusses how to properly design, conduct and report on consumer surveys for cases involving unfair competition and deceptive advertising.
Here is the link to the Reference Guide on Survey Research by Shari Seidman Diamond: https://doi.org/10.17226/13163.
41 min