Where DOOH Meets AdTech

Tim Rowe
  • 5.0 (11)
  • NOTICIAS DE NEGOCIOS
  • CADA SEMANA
Where DOOH Meets AdTech

Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.

  1. Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

    3 DIC

    Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

    (IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.Ed shares insights about the transformation from traditio...

    28 min
  2. Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World

    26 NOV

    Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World

    The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitati...

    29 min
  3. Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher

    19 NOV

    Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher

    "Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direc...

    27 min
  4. Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance

    12 NOV

    Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance

    SummaryIn this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these...

    45 min
  5. Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

    5 NOV

    Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

    SummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of...

    28 min
  6. Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

    29 OCT

    Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

    READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports ...

    24 min
  7. Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

    22 OCT

    Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

    Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/Check Out Swym.ai here:https://www.swym.ai/Marketing Brew Curation Articlehttps://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curationMicrosoft Exits Retail Mediahttps://www.retailbrew.com/stories/2024/10/15/microsoft-is-reportedly-exiting-its-retail-media-businessMark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.

    31 min
  8. DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

    15 OCT

    DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

    SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode con...

    27 min
Ver todo (198)

5
de 5
11 calificaciones

Acerca de

Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.

Información

  • Creador
    Tim Rowe
  • Años de actividad
    2019 - 2024
  • Episodios
    198
  • Clasificación
    Apto
  • Copyright
    © 2024 Where DOOH Meets AdTech
  • Mostrar sitio web
    Where DOOH Meets AdTech

También te podría interesar

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá