The Key to the Digital Transformation of Fleet Vehicles

Mark Thomas, EVP of Marketing & Alliances at Ridecell, returns to Point B to conclude his discussion on the digital transformation of fleet vehicles, with special focus on the digital key. What must OEMs and fleet managers consider when implementing a digital key solution? How will digital keys streamline vehicle checkout processes and user experience? How will this technology make vehicles safer and more secure?

Mark Thomas is the EVP of Marketing & Alliances at Ridecell, the leading automation and mobility platform provider for digital transformation. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.