Episode #102 Lasers in Veterinary Medicine with Dr. Rachel Starr

About the Guest(s):

Colleen Lewis is the CEO of LWI, the largest franchisee of Lindora, and the former CEO of Lindora itself, a pioneering company in the field of weight management and metabolic health based in Southern California. With a career spanning various high-level management roles, Colleen has been instrumental in transforming and guiding businesses to new heights. Her leadership at Lindora saw significant improvements in utilizing cutting-edge technologies like the Zorona laser for enhancing patient outcomes.

Episode Summary:

In this captivating episode of the Laser Light Show, hosts Doctor Chad Woolner and Doctor Andrew Wells sit down with Colleen Lewis, the dynamic CEO of LWI and former CEO of Lindora. The conversation delves into Colleen's illustrious career, her impressive weight loss journey, and the strategic transformations she championed at Lindora. The trio explores the impactful role of Zorona laser therapy in metabolic health and weight management services and discuss actionable insights into driving business growth and patient compliance.

Colleen highlights the innovative approaches Lindora has taken in utilizing Zorona lasers, achieving high patient satisfaction and outstanding business outcomes. From her journey of losing 70 pounds to the significance of the "why" in both personal and business contexts, Colleen offers a wealth of knowledge and practical advice. This episode is a treasure trove of information for healthcare practitioners and anyone interested in the intersection of technology and health.

Key Takeaways:

• Utilization and Training: Emphasizing the importance of internal training and personal use by staff to enhance understanding and marketing of Zorona laser treatments.

• Client and Patient Education: Continual education and transparent communication with existing clients are crucial for higher adoption rates and patient retention.

• Behavioral Focus: Long-term success in weight management is heavily reliant on consistent behavior modification and accountability.

• Strategic Execution: The shift from knowing what to do to consistently executing small, achievable goals is key to success.

• Personal Journey and "Why": Understanding and leveraging personal motivation (the "why") is critical for sustaining long-term health and business goals.

Notable Quotes:

1. "At the end of the day, in these businesses, you live and die by the outcomes that you deliver." - Colleen Lewis

2. "Start with the why. Why do you want to, at this point in your life, when you've tried lots of other things, what's motivating you? What's driving you?" - Colleen Lewis

3. "Nobody's going from zero to 100 in one day. So how do you go from zero to ten and then build on it and build on it?" - Colleen Lewis

4. "Knowing what to do is not enough. You have to build a strategy, you have to build a plan, and you have to bring your team along with you." - Colleen Lewis

5. "When our team got on the tables and started having sessions, it was a game changer." - Colleen Lewis

Resources:

• Lindora Website: Lindora

• Simon Sinek's TED Talk: How great leaders inspire action

• Doctor Mark Hyman: Dr. Mark Hyman's website

In closing, this episode is a must-listen for those interested in leveraging technology like the Zorona laser to enhance their healthcare practice and achieve better patient outcomes. Colleen Lewis offers insights that are not only practical but can be game chan