Drive and Convert

Jon MacDonald and Ryan Garrow
  • 4,3 (18)
  • MARKETING
  • DEUX FOIS PAR SEMAINE
Drive and Convert

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

  1. Episode 122: How To Leverage Priming & Expectation Setting

    -4 J

    Episode 122: How To Leverage Priming & Expectation Setting

    Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions. Check out the full episode to learn: what the priming & expectation setting heuristic is, and how it works.how to determine if you are violating this heuristic.examples of tactics that leverage this heuristic. If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    19 min
  2. Episode 121: Don't Forget to Take a Break Post-BFCM

    3 DÉC.

    Episode 121: Don't Forget to Take a Break Post-BFCM

    We've made it through Black Friday and Cyber Monday. In this episode, Jon and Ryan discuss the benefits of taking a break post-BFCM. Check out the full episode to learn: Why prioritizing time away from the business is important.When during the business cycle it's most valuable to step back and think. Tips for making the most of your time away.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    27 min
  3. Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

    19 NOV.

    Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

    The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate. In this episode, Jon and Ryan explore why experimentation results don’t always map one-to-one with the real-world outcomes you expect. Check out the full episode to learn: How post-launch variables make attribution less than clear.Why experiment segmentation means test results aren’t summative.The effect of false positives.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    27 min
  4. Episode 119: Amazon Growth – What Brands Need To Do To Succeed

    5 NOV.

    Episode 119: Amazon Growth – What Brands Need To Do To Succeed

    During Q4, new channels seem to become more attractive to brands, especially if they are missing growth targets. Amazon is the largest ecommerce channel out there, but simply having your products on Amazon doesn’t mean you’re going to boost sales or profitability.   In this episode, Jon and Ryan discuss what brands need to do in order to have success on Amazon. Check out the full episode to learn: How to determine if Amazon is right for your brand.How to get started on the platform.  Tips for setting realistic expectations.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    30 min
  5. Episode 118: Launching Site Updates With Confidence

    22 OCT.

    Episode 118: Launching Site Updates With Confidence

    This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence. Check out the full episode to learn: The process of smoke testing (and where the name comes from).The benefits of using smoke testing for quick validation.  The 5 steps of the smoke testing process.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    20 min
  6. Episode 117: Holiday Prep & the Tech Stack for Success

    8 OCT.

    Episode 117: Holiday Prep & the Tech Stack for Success

    This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success.  Check out the full episode to learn: What companies like Google and other industry leaders are predicting for the 2024 holiday season.Why it's critical to start planning earlier than ever.Ryan's recommendations for building a holiday tech stack.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

    23 min
  7. Episode 116: How to Convert Free Trial Users to Paying Customers

    24 SEPT.

    Episode 116: How to Convert Free Trial Users to Paying Customers

    This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers.  Check out the full episode to learn: The importance of optimizing the free trial experience for SaaS brands.How to gain an understanding of the factors that motivate your users to buy.Proven strategies to encourage your users to convert from free to paid.The resource Jon mentions in the episode can be found on thegood.com here. If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.

    30 min
  8. Episode 115: Amazon Prime Day 2024 Insights

    10 SEPT.

    Episode 115: Amazon Prime Day 2024 Insights

    This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape.  Check out the full episode to learn: Pricing tactics used by brands leading up to, during, and after the event.Consumers' perceptions of deals and discounts.How the event may impact the upcoming holiday shopping season.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.

    18 min
Tout afficher (123)

4,3
sur 5
18 notes

À propos

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

Informations

  • Création
    Jon MacDonald and Ryan Garrow
  • Années d’activité
    2020 - 2024
  • Épisodes
    123
  • Classification
    Tous publics
  • Copyright
    © 2022 Drive and Convert
  • Site web de l’émission
    Drive and Convert

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