Write Publish Market

Jodi Brandon
  • 5.0（14則評分）
  • 創業
  • 隔週更新
Write Publish Market

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

  1. 16 小時前

    Episode 182: Build Your Author Brand as a Business Owner Writing a Book

    In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.   Time Stamps: [00:00 Launching Indie Publishing Support Business 04:16 Defining Author Brand Essentials 08:12 Rethinking Author Bios 11:16 Author Branding through Personal Storytelling 14:02 Reframing Book Promotion Positively 18:05 Narrow Your Audience for Growth 21:51 "Reflecting on Book's Purpose" 25:35 "Podcast Appreciation and Sharing"   Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest About Our Guest: With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC. Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.   www.buildyourauthorbrand.co.uk  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing

    26 分鐘

  2. 3月4日

    Episode 181: Revising Write.Publish.Market. in 2025 (Part 3)

    In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..   Time Stamps: 00:00 Revising Third Edition Contents 03:14 Endless Research vs. Writing Transition 06:23 "Managing Writing Projects Effectively   Keywords: book publishing, marketing asset, business owner, Jodi Brandon, book revision, writing phase, table of contents, self publishing, Amazon, hybrid publisher, writing schedule, book team, pre order, copy editor, book launch, business development, organizational productivity, holiday season, manuscript, writing schedule, mini projects, book revision process, business growth, industry experts, business experiences, client gifts, holiday season gifts, writing material, book strategy, book market, business strategy Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1ADsqexmBITVMTwvegggACw_UyauEi2IGcMkUNTXvvqc/edit?usp=drive_link

    8 分鐘

  3. 2月25日

    Episode 180: Use Your Business Book as a Launchpad for Influence and Career Growth

    In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school students and shares insights on creating a robust framework within nonfiction books. Jodi and Naiah conclude their conversation by emphasizing the need for external feedback, continuous learning, and leveraging a book for new opportunities.   Time Stamps: 00:00 Discussing memorable book title and influence. 03:22 Wrote book using journal to answer questions. 06:49 Researching comma use led to book writing. 12:43 Writing a book is simple, not easy. 13:21 Love editing; struggle removing unnecessary parts. 19:45 Develop a framework for effective content leverage. 22:35 New York Times mention boosted business success. 24:03 Writing a book is just the beginning. 27:13 Connect via website nharv.com, social media, YouTube   Keywords: college roommate, daily writing habit, re-engaging with projects, career path, traditional teaching, book writing, increasing influence, passion for education, creative projects, stepping out of comfort zone, supportive network, teaching, book coaching, strategy, writing literacy, Black high school students, educational outcomes, dissertation topic, literacy and writing, writing a book, professional editing, self-editing, external feedback, podcast, social media hashtag, storytelling elements, project evolution, thought leadership, coaching programs, speaking engagements, New York Times mention Resources Mentioned: Atomic Habits by James Clear Get Good with Money by Tiffany Aliche Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Nailah Harvey is a 10x-published author, book coach, and book editor—mentioned in The New York Times—with a goal to teach educators and leaders how to organize their subject-matter knowledge into a thought leadership book. With over 10 years of dedicated writing and teaching experience (in America and South Korea), Nailah has secured her position within a niche not often occupied by women of color and she seeks to share with the world her superpower—the ability to write one’s expertise with clarity.  Amazon link to “Book-fluence: How to Write a Book to Position Yourself as a Leader in Your Industry”: https://amzn.to/3DhEZ0r Subscribe to Nailah’s YouTube channel: https://youtube.com/@nharvdotcom?si=MIacLmoVSJOBprAh Follow Nailah on Instagram: https://www.instagram.com/nharvdotcom/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12Hn2rIwO8qxbBO2Pc9n7JXSwIgbX0H0_9UN_3Mv2DWs/edit?usp=sharing

    30 分鐘

  4. 2月18日

    Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books

    In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time.   Time Stamps: 00:00 Prioritize sustained effort for successful book marketing. 00:01 Why marketing, not writing, is the hard part 00:46 Prioritizing marketing activities for long-term success 03:25 Strategies for different book life stages 05:24 Practical tips and avoiding burnout 05:55 Writing isn't the hard part; strategic marketing is. 07:13 Plan strategically for successful long-term book marketing.   Keywords: book marketing, book sales, business book, book publishing, book publishing strategy, writing a book, marketing a book, book launch, pre-launch activities, launch week, post-launch strategies, book marketing strategies, sustained marketing, long-term visibility, vanity metrics, converting sales, social media marketing, brand development, visibility, business owners, CEOs, entrepreneurs, marketing channels, time management, budget management, book signings, bookstore events, speaking opportunities, leads, client acquisition, cash injection, marketing plan Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite [here] LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1JfSfb1uOH5G0KIiyBjK5-9we6a6AuSX6tMSZ-XB-bMA/edit?usp=sharing

    8 分鐘

  5. 2月11日

    Episode 178: Monetize Your Business Book Launch with Preorders

    In this episode, Jodi speaks with Ashley Shepherd, an author and book marketing strategist, about the often-overlooked but powerful strategy of leveraging preorders for self-published books. Ashley breaks down the distinction between preorders and presales, the benefits for self-published authors, and her preferred method of hosting preorders on websites to maximize profit and control. The conversation highlights timeline considerations and best practices for business owners writing books.   Time Stamps: 00:00 Ashley: Author, consultant, helps authors market books. 03:53 Self-publishing: Control, profit through preorders, financial relief. 07:48 Host own preorders to enhance profitability, experience. 13:25 Complete illustrations before launching children's book preorder. 16:24 Extend launch period; appreciate pre-order customers. 18:10 Real-time insights aid group process, gather feedback. 22:58 Business insights and motivational affirmations from friends. 24:47 Using algorithms to easily reach audiences online. Keywords: Write Publish Market podcast, business owners, CEOs, authors, book marketing, self publishing, pre orders, pre sales, book launch, developmental editing, preorder period, book launch experience, Amazon KDP, self published authors, traditionally published authors, direct sales, Stripe payment processor, crowdfunding, shipping errors, handwritten cards, private podcast, upsells, down sells, trip wires, SEO, customer data, business model, affirmations, motivation, imposter syndrome, social media Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Uncloned Marketing by Audrey Richmond A Bunch of Dope Affirmations for My Homies by Alex Nemo Hands About Our Guest: Ashley Shepard is a self-publishing consultant and book marketing strategist based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley helps self-published authors get from the page to the people™with efficient and effective marketing strategies.    Client wins include selling 100 books sold in a week, $10,000 made in presale revenue, speaking gigs secured, book launch parties sold out, and much more. Shep Publishing House focuses on helping authors connect with their audience to publish profitably.   With a background in literacy, teacher coaching, and staff development, Ashley is able to explain complex marketing and publishing ideas in simple terms to help authors and entrepreneurs reach their goals. Unlike most book marketers and publishers, Ashley has the unique quality of being a best selling author herself. This insight helps her to make realistic suggestions and effective options to support client needs.   LINKS: Book Site: www.ProfitableSelfPublishing.com Main Site: Www.ShepPublishingHouse.com Facebook: www.Facebook.com/ShepPublishing Threads: https://www.threads.net/@ShepPublishing YouTube: www.youtube.com/@ShepPublishing Instagram: www.Instagram.com/ShepPublishing LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CbBIufwLht6YA16q615jc4jeNFCi4XuhvTHgeXqoIRQ/edit?usp=sharing

    27 分鐘

  6. 2月4日

    Episode 177: Revising Write.Publish.Market. in 2025 (Part 2)

    In this episode, Jodi updates listeners on the status of the Write.Publish.Market. Book revision. Jodi is in the preparatory stage and went through her course Book Prep Bootcamp to reorient her mindset from business owner to writer, and organized her notes and ideas using sticky notes on the wall. Jodi also discussed her plan moving forward, preparing listeners for detailed explorations of the writing, publishing, and marketing phases in upcoming episodes.   Time Stamps: 00:00 Mindset-focused book preparation for aspiring writers. 04:11 Maintaining an extensive, organized task list efficiently. 08:19 Updating book edition; changes and new strategies.   Keywords: writing a book, book publishing, book marketing, business owners, entrepreneurs, CEOs, book revision, book prep, mindset for writing, overcoming mental roadblocks, book coaching, book strategy, client testimonials, writing schedule, book exercises, book worksheets, blogging for business, publishing tips, marketing strategies, book manuscript, book planning, writing process, updating a book, revising a book, author mindset, office supplies for planning, visual organization, Asana for project management, writing goals, writing motivation, book project management Resources Mentioned: Book Prep Bootcamp course Asana Coffee + Commas newsletter: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1oiSEmh-ZITY-4a1i7WAItaeCnrfXtrSLJNWzGy9UbC0/edit?usp=sharing

    10 分鐘

  7. 1月28日

    Episode 176: Maximizing Self-Publishing Success for Business Owners Writing Books

    In this episode, Jodi chats with self-publishing expert Monique Mensah about how business owners writing books and other self-publishing authors can achieve traditional publishing quality. They discuss essential steps like hiring genre-specific professional cover designers, understanding the various editing types available in the marketplace, and leveraging platforms beyond Amazon to maximize control and profit. Monique also shares practical tips on building an author's brand, maintaining design consistency, and the significance of owning your ISBN for true publishing independence.   Time Stamps: 00:00 Self-publishing doesn't mean doing everything yourself. 05:39 ISBN gives authors publishing rights and control. 08:41 Professional editing is essential for quality books. 10:03 Professional editor essential for high-quality manuscript. 15:10 Lack of developmental editing undermines memoir structure. 17:40 Subscribe to Coffee and Commas newsletter. 20:25 Use published books as benchmark for quality. 24:01 Book cover duplicated; not a custom design. 25:58 Interior design requires expertise and understanding. 30:16 Sell books via platform with profit-sharing costs. 35:32 Drive traffic to your site, not Amazon. 37:41 Define goals for writing or marketing books. 39:36 Sign up for Monique's list for insights. 42:38 Connect via my website for self-publishing insights. Keywords: self-publishing, traditional publishing, book quality, book benchmarks, genre alignment, DIY design platforms, professional cover designers, template covers, unique book design, professional typesetting, book interiors, developmental editing, line editing, copy editing, proofreading, editing misconceptions, book cover design, professional editing, Amazon KDP, IngramSpark, ISBN ownership, print-on-demand distribution, direct book sales, strategic marketing, building author brand, self-publishing pitfalls, customer data control, professional publishing assistance, high-quality self-publishing, authorpreneurs, Monique Mensah Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Mastery of Self by Don Miguel Ruiz Jr. The Last Party by A.R. Torre About Our Guest: Monique Mensah is a Personal Self-Publishing Assistant, who helps authors in all genres--fiction to nonfiction--take their books from Manuscript to Masterpiece. Through her signature done-for-you self-publishing service, Monique guides independent authors in producing professional, premium-quality books that don't look self-published and can stand out in a crowded market. Known for her straightforward, no-nonsense approach and deep understanding of the publishing process, Monique ensures authors maintain full ownership and control of their work so they can transform into Savvy Saelf-Publishers. Originally from Detroit, Michigan, and now living in Playa Del Carmen, Mexico, she brings passion and strategic insight to every project, making self-publishing both achievable and rewarding for authors who are serious about success. Website: www.moniquemensah.com Free Self-Publishing Guide: www.moniquemensah.com/free-guide Book a Free Strategy Call: www.moniquemensah.com/book-a-call Instagram: instagram.com/theminiquemensah TikTok: tiktok.com/themoniquemensah LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1qG4utCiUNSY98O12Pc051ZeSKhBS8Ja_2DcHWSy-4cQ/edit?usp=sharing

    45 分鐘

  8. 1月21日

    Episode 175: Effective Book Positioning Starts with a Comp Title Analysis

    In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effectively research and utilize comp titles for successful book marketing.   Time Stamps: 00:00 Identify book's market position using comp titles. 03:12 Ask readers about book similarities for messaging. 08:48 Understand marketplace for effective book marketing strategy. 10:19 Grateful for your time; share if enjoyed.   Keywords: comparative titles, comp titles, book publishing, traditional book publishing, book proposal, positioning, book marketing, framing your book, book marketplace, self-publishing, hybrid publishing, messaging, pitch for book, Amazon genre classification, bookstore research, AI for comp titles, ChatGPT prompts, fiction books, nonfiction books, book set in New York, drug use in books, literary novel, AI-generated book titles, bestseller lists, public library research, table of contents analysis, market expectations, publishing professionals, book marketing strategy, pre-sales, post-launch marketing Resources Mentioned: Write Publish Market Season 5 Episode 21: Position Yourself for Book Success with Your Messaging Write Publish Market Episode 163: Nonfiction Book Messaging Myths for Business Owners Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1mtX9FmcpU3sHZD44d7f01wLEtxtkkUGg6cn2M_rPEH4/edit?usp=sharing

    11 分鐘
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5
（滿分 5 顆星）
14 則評分

簡介

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

資訊

  • 創作者
    Jodi Brandon
  • 活躍年代
    2019年 - 2025年
  • 集數
    100
  • 年齡分級
    兒少適宜
  • 版權
    © Jodi Brandon
  • 節目網站
    Write Publish Market

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