Episode 121: Building a proper LinkedIn network with Michelle Benson

“I'm not chasing, I'm going to be found¨

As a confirmed Big Deal on Linked In, Michelle Benson joins us to talk us through the site's shift from job site to relationship building forum. We get into the opportunity to bypass the Comms Team, how everyone is a lurker and the sad death of the giant cheque. Michelle goes back to her humble first gig - working on a disruptive Nike campaign in Manhattan - and subsequent career built upon doing things differently. We pick up a shopping trolley, adapt to our environment and pick up some tips on breaking out of the echo chamber. Pour yourself a bubble bath, turn off your air con and build a proper network.

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