Episode 13 - Content Audits at LavaCon 2023 with Paula Land

The AvenueCX team has been doing a bit of traveling! We recently attended LavaCon 2023 this year in sunny San Diego and had a wonderful time. It was a great opportunity to reconnect in person with many friends we haven’t been able to see for the past few years. One of those friends is the incredibly talented Paula Land. Kevin sat down with her to catch up, talk about her current projects, and learn about content audits and how to properly execute them within a diverse organization. Paula Land is the founder and principal content strategist at Strategic Content, a Seattle-based consultancy offering various services in web content strategy, digital strategy, user experience, content management strategy and CMS implementation, and content development and marketing. She is also a Guest Lecturer at the University of Washington Information School, co-founder of Content Insight LLC, and author of the book "The Content Inventory and Audit Handbook". You can see her full resume and purchase her book here: https://strategiccontent.com/about Paula’s Info: Paula’s LinkedIn: https://www.linkedin.com/in/paulaland/ Paula’s Email: paulaland@gmail.com Kevin's Info: Kevin's Website and Blog: https://bit.ly/3in284l Kevin's Twitter: https://bit.ly/3jhscNG Kevin's LinkedIn: https://bit.ly/3xn9SHG AvenueCX Website: https://bit.ly/3lsSFdR