From Lab to Label: The Scientification of Consumer Brands

Citruslabs
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From Lab to Label: The Scientification of Consumer Brands

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

  1. 03.10.2024

    Episode #17: Breaking Barriers in Women’s Healthcare with Victoria Gioia from Perelel

    In this episode, Susanne chats with Victoria Thain Gioia, Co-founder of Perelel, a groundbreaking women’s health brand redefining vitamins and supplements for every stage of life. Victoria shares how her personal experiences inspired Perelel’s mission to transform women’s healthcare, starting with motherhood. The episode dives into the challenges women face in a healthcare system that often overlooks their needs, and how Perelel is addressing these issues with clinically-backed, transparent, and effective solutions. We’ll also explore the innovative strides being made in women’s wellness and the critical need for more female-focused health research. A must-listen for anyone passionate about women’s health and the future of wellness innovation! What’s covered in this episode: How personal experiences with gaps in women’s healthcare led to the creation of Perelel. The importance of stage-specific supplements for women’s unique nutritional needs. Perelel’s reliance on clinical trials to ensure product safety and effectiveness. The role of medical experts in guiding product development. How Perelel addresses the issue of women’s health being dismissed in traditional care. Perelel’s focus on transparency by backing claims with clinical studies. The challenge of underfunded women’s health research and the future going forward.  Tune in to this insightful episode to learn how Perelel is leading the charge in women’s health, creating tailored solutions, and driving much-needed change in healthcare.  About Perelel Perelel was founded in 2018 by Alex Taylor and Victoria Thain Gioia after their personal frustrations with the one-size-fits-all approach to prenatal vitamins. After discovering a lack of regulation and transparency in the prenatal industry, they teamed up with OB/GYN Dr. Banafsheh Bayati to create stage-specific vitamins tailored to the unique nutritional needs of women at every phase of their reproductive journey. Perelel’s formulations are guided by a panel of experts, ensuring that each product is backed by the latest research and delivers the right nutrients at the right time. Their mission is to provide women with high-quality, evidence-based supplements that empower them throughout all stages of life. Get in Touch Visit Perelel’s website: https://perelelhealth.com/ Follow Perelel on social media: Instagram: https://www.instagram.com/perelelhealth/ TikTok: https://www.tiktok.com/@perelelhealth Facebook: https://www.facebook.com/perelelhealth/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com.

    34 мин.

  2. 17.09.2024

    Episode #16: The Buzz Behind Manuka Honey with Pia Rampling from Mānuka Health

    In this episode, Susanne chats with Pia Rampling, the Global Marketing Manager at Mānuka Health, to uncover the secrets behind one of the most buzzworthy brands in wellness! Discover how Mānuka Health harnesses the power of 1.5 billion bees to create revolutionary products packed with the magic of Mānuka honey, propolis, and royal jelly. Pia reveals how her global marketing expertise has skyrocketed the brand to international success while staying fiercely committed to sustainability and authenticity. From groundbreaking scientific research to cutting-edge product development, you’ll get an inside look at how Mānuka Health is transforming the natural health and wellness industry!  What’s covered in this episode: Mānuka Health’s use of bee-derived ingredients in their products. Scientific research behind Manuka honey’s health benefits, including antibacterial and anti-cancer properties. Commitment to sustainability through beekeeping practices, eco-friendly packaging, and B Corp certification efforts. How consumer feedback and Citruslabs studies drive product innovation, like recyclable packaging and skincare product lines. Global marketing strategies for scaling, adapting to regional markets, and maintaining leadership in a competitive space. Tune in to this exciting episode for a deep dive into the world of bee-powered wellness and discover how Mānuka Health is revolutionizing natural health from hive to jar! About Mānuka Health From their roots in small-town New Zealand, Mānuka Health has grown into a global leader in harnessing the power of manuka honey and other bee-derived treasures. With a commitment to sustainability and the wellbeing of both people and the planet, they work in harmony with nature, cultivating their products with care. Guided by expert beekeepers and innovative scientists, Mānuka Health is dedicated to delivering potent, high-quality ingredients that elevate wellness and inspire vitality from within. Get in Touch To connect with Pia, send her an email at pia.rampling@manukahealth.co.nz Visit their website: https://us.manukahealth.com/en/ Follow Mānuka Health on social media: Instagram: https://www.instagram.com/manukahealthsystem Facebook: https://www.facebook.com/manukahealthsystem/ Youtube: https://www.youtube.com/@manukahealthsystem Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com.

    30 мин.

  3. 19.08.2024

    Episode #15: The Art of Timeless Skincare with Megan Picurro from Mario Badescu

    In this episode, Susanne chats with Megan Picurro, the Director of Marketing at the iconic skincare brand Mario Badescu! Megan shares how Mario Badescu, a beloved brand since the 1960s, continues to successfully blend their rich heritage with modern innovation, while redefining beauty across generations. Learn how Megan’s expertise in global marketing keeps their brand relevant and beloved by consumers all around the world. We’ll dive into Megan’s journey in the beauty industry, the brand’s commitment to simple and effective skincare, and what it takes to keep consumers captivated in an ever-evolving skincare market. This is one episode you won’t want to miss! What’s covered in this episode:  The evolution of Mario Badescu from a small New York salon to a global skincare brand. Balancing heritage with innovation in today’s fast-paced market. The brand’s commitment to simple, effective, and sustainable skincare. How consumer feedback, including studies with Citruslabs, shapes product development. Strategies for connecting with diverse global markets and using social media to engage with consumers. Navigating trends and staying true to the brand’s timeless appeal. Megan’s advice to marketing leaders at brands that are just starting out. Don’t miss this insightful conversation! Tune in now to discover the secrets behind Mario Badescu’s timeless success and get inspired by their approach to skincare and brand authenticity. About Mario Badescu  Mario Badescu has been a trusted name in skincare since 1967, starting from a small, two-room salon in New York City. With a commitment to simple, effective, and personalized skincare, the brand has grown into a global sensation, offering a wide range of products that cater to all skin types. Rooted in tradition yet embracing innovation, Mario Badescu continues to deliver salon-quality results, making good skin accessible to everyone. At Mario Badescu, they believe that, “good skin is forever”. Get in Touch To connect with Megan, send her an email at meganp@mariobadescu.com.  Visit their website: https://www.mariobadescu.com/ Follow Mario Badescu on social media: Instagram: https://www.instagram.com/mariobadescu/ Facebook: https://www.facebook.com/MarioBadescu/ Linkedin: https://www.linkedin.com/company/mario-badescu-skin-care-inc-/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com.

    40 мин.

  4. 09.08.2024

    Episode #14: Pioneering Plant-Based Skincare with Mark Menning from Mark Los Angeles

    In this episode, Susanne sits down with Mark Menning, the founder of the innovative skincare brand Mark Los Angeles! Mark reveals how he launched Mark Los Angeles, a groundbreaking brand that harnesses the power of plant flavonoids to achieve healthier skin. Discover how his cutting-edge expertise in drug delivery and formulations led to the creation of skincare solutions that truly shine! We’ll explore Mark's inspiring journey from the pharmaceutical industry to creating a company that champions scientific rigor and plant-based innovation, revolutionizing the skincare industry with their unique and effective products. What you’ll discover in this episode: Mark’s background in pharmaceuticals and his transition to the skincare industry The creation of MARK Los Angeles and their focus on plant-based ingredients Challenges of using flavonoids in skincare products The company's proprietary delivery technology Mark’s definition of "clean" beauty and the importance of ingredient purity How they leverage their clinical trial results in their marketing The importance of patience and embracing failure in the entrepreneurial journey Tune in to discover how MARK Los Angeles is redefining skincare with a commitment to quality and efficacy! About MARK Los Angeles  MARK Los Angeles, founded by Mark Menning, Ph.D., offers plant-based skincare solutions using scientifically-grounded formulas. Their patented XDF™ Transdermal Flavosomes technology delivers plant flavonoids to reduce inflammation, target acne, and enhance skin health. MARK Los Angeles emphasizes purity, efficacy, and safety, leveraging Mark's pharmaceutical expertise to develop effective treatments, such as their E.Q. Clear Skin Collection. For more details, visit MarkLosAngeles.com. Get in Touch To connect with Mark, send him an email at m.la@marklosangeles.com. Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com.

    31 мин.

  5. 01.08.2024

    Episode #13: The Power of Efficient Skincare and Marketing with James Van Elswyk from Rest Religion

    In this episode, our host Susanne Mitschke sits down with James van Elswyk, the visionary behind the brand Rest Religion. Together, they dive deep into the world of innovative skincare products and groundbreaking clinical studies. James shares the journey of Rest Religion, and talks about his consumer perception study with Citruslabs. The episode also explores the critical role of branding and packaging in building a successful brand and how these elements contribute to consumer trust and loyalty. Tune in for an insightful conversation packed with expert insights and practical tips for anyone interested in the crossroads of science, branding, and entrepreneurship. In today’s episode we’ll discuss:  The story behind how Rest Religion was started  Rest Religion's unique approach to packaging and branding Incorporating customer feedback into product development and marketing Challenges and motivations of launching a new skincare brand Rest Religion's future plans, including supplements and retail This episode offers valuable lessons for entrepreneurs and skincare enthusiasts alike, tune in to hear Jame’s story!  About Rest Religion Rest Religion is a skincare brand that champions the philosophy of slowing down and simplifying in a world that often glorifies constant hustle. As pioneers of the recharge ritual, Rest Religion is reshaping the skincare conversation by addressing core skin issues rather than providing temporary fixes. Their meticulously crafted formulas combine nature’s wisdom with cutting-edge science to effectively treat and protect the skin. Get in Touch To connect with James, send him an email at james@restreligion.com. Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com

    22 мин.

  6. 18.07.2024

    Episode #12: Bringing Eastern and Western Medicine Together with Teresa from Superlativa

    Today Susanne is joined by Teresa Pueyo from Superlativa! In this episode you’ll learn about Teresa’s personal journey that inspired the creation of her company. Teresa shares how her experiences living in Southeast Asia opened her eyes to the power of integrating traditional and modern medicine. Join us as we explore the story behind Superlativa and how Teresa is shaping the supplement industry!  In today’s episode we’ll discuss:  How Teresa started Superlativa  Her focus on natural supplements and environmental responsibility  The success of their first product  Turning customer feedback into key product insights Their scientific approach to product development Emerging trends in the supplement industry Highlights and challenges of being an entrepreneur Tune in for a great episode centered around creating an amazing product built on science and customer loyalty!  About Superlativa and Teresa Pueyo Teresa Pueyo founded Superlativa in 2020 after experiencing chronic stress and related health issues while juggling her career and motherhood. Drawing from her time in Southeast Asia, she turned to adaptogens for their stress-relieving and energy-boosting benefits. Finding a lack of reliable products, she created Superlativa to offer scientifically-backed solutions that integrate easily into daily routines. Today, Superlativa consists of five products and serves thousands of customers, validating Teresa's belief in the transformative power of natural remedies. Get in Touch To connect with Teresa, send her an email at ⁠care@superlativabotanicals.com Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com

    34 мин.

  7. 11.06.2024

    Episode #11: Reshaping The World of Hangover Recovery with Daniel from LiQure

    Today, Susanne is joined by Daniel Adix from LiQure! In this episode, they uncover the inner workings of LiQure and explore how Daniel and his team are revolutionizing the hangover recovery space with their innovative DHM-based gummies. Tune in to discover how LiQure is transforming the way we bounce back after a night of having a few too many 😉 In today’s episode we’ll discuss:  What makes LiQure unique from other products in the market  How Daniel ensures quality and safety throughout production Why the ingredients in LiQure are the best for recovery  Misconceptions with hangover products  Challenges in bringing LiQure to the market  His advice to other entrepreneurs  Join us for an awesome episode from an emerging and innovative brand! About LiQure and Daniel Adix LiQure was founded out of a personal quest to find an effective way to ease next-day symptoms after enjoying a night out. Inspired by the remarkable effects of dihydromyricetin (DHM), Daniel and his team developed the world’s first DHM-based gummy, offering a delicious, portable, and discreet solution for hangover recovery. Get in Touch To connect with Daniel, send him an email at ⁠daniel@liqure.com Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com

    31 мин.

  8. 08.04.2024

    Episode #10: Clinically-effective Botanicals and Starting a Wellness Brand with Karina from Xula Herbs

    Karina Urdaneta talks about cycle and women’s health (one of our favorite topics at Citruslabs!) with Susanne. She also shares her journey as a first-time entrepreneur and shares advice for others looking to start their own wellness company.  The personal inspiration behind Xula Herbs Her 5 year struggle to get a medical diagnosis for endometriosis  The herbs behind Xula Herbs The pilot study results on Xula Herbs for women with menopause How women can benefit from CBD and cannabinoids  Karina’s unique approach to product development Her biggest struggle when she started Xula How she built brand awareness and consumer trust About Xula Herbs and Karina Urdaneta Xula Herbs represents a cycle-focused approach to wellness. From stress and sleep to menstruation, their products are designed to help you optimize your cycles. They believe everybody deserves to feel good in their bodies. To connect with Karina, send her an email at karina@xulaherbs.com  To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com.

    34 мин.
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Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

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