AMPUP Your Digital Marketing

GaggleAMP
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AMPUP Your Digital Marketing

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer. Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

  1. 13/10/2020

    Episode #149 - How Business Texting Could Help Your Marketing Strategy

    Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting.   You’ll learn:     Why business texting works. What marketers should keep in mind to run a text messaging campaign successfully. What guardrails marketers should look out for so they don’t mishandle business texting.

    21 min

  2. 29/09/2020

    Episode #148 - How To Make Product-Led Growth Work For You — Even in the Most Technical of Spaces

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully.   Product-led growth is a huge trend in marketing these days, but traditionally it works best for products that are fairly straightforward, like Netflix and Spotify. Leveraging product-led growth for a highly technical audience can be tricky, but it can pay off immensely. Jason says it helps him generate interest amongst developers and data scientists, who typically don’t care about flashy marketing initiatives — they just want to try the product out. Once a user has opted into a free trial or freemium product, you have to nurture them through the process. It’s like a Ferrari, Jason explains. You can’t just throw someone into the driver’s seat and say, “Go.”

    23 min

  3. 15/09/2020

    Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry.   Clinical trials are an integral part of health care, but they’re often misunderstood. (Thanks, Hollywood.) At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one needs a specific number of participants who meet a specific set of criteria. As the PR manager of PSI CRO, it’s Kayt Leonard’s job to find these participants. “There's no template we have,” Kayt says. “There's no ability to look through previous campaigns and see, ‘All right, this patient population worked; these advertisements and keywords worked.’ We really build out every single campaign and every single persona as if it's the first time we've ever done it.”

    23 min

  4. 01/09/2020

    Episode # 146 - The Marketing-Led Customer Experience: What Is It and Why Should B2B Marketers Jump on Board?

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a company-wide effort.   Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marketing-led customer experience approach. “What you're doing is you're using technology, data, and content to really engage with a company's audience — but in a way that matters to the customer,” Rhoan says. Embracing the marketing-led customer experience approach requires cross-team collaboration and setting specific customer experience goals using relevant data.

    20 min

  5. 25/08/2020

    Episode # 145 - Times Have Changed — and So Have Your Customers. Here’s How to Relearn Your Target Audience’s Needs

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it’s more important now than ever.   Building your buyer persona based on data and intuition is limiting because you’re missing the why behind your customers’ decisions. User testing helps you connect and empathize with your customer base. By getting feedback directly from members of your target audience, you can optimize the customer experience. COVID-19 has drastically changed the way people live, and it’s forcing brands to relearn their customers — their new behaviors, needs, and buying habits.

    21 min

  6. 18/08/2020

    Episode #144 - The Struggles of Transitioning Your Digital Marketing Efforts

    You may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts.  In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Winfried Schultz, VP of EMEA Marketing at Teradata, a provider of database and analytics software and services. They discuss the transition to stronger virtual and digital marketing efforts from in-person marketing.  What you’ll learn:    The challenges of transitioning to a strictly digital marketing strategy.    How to overcome your digital marketing challenges. What marketers can do to make their digital presence more engaging.

    24 min

  7. 11/08/2020

    Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months

    Building your personal brand on social media might seem like an impossible task.    What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content.  In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, a software platform for trades. They discuss how Daniel built up his personal brand on LinkedIn in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of comments in just a few hours.  What you’ll learn:  The keys to building a personal brand on LinkedIn. Why LinkedIn is different from other social media platforms.    What TikTok and LinkedIn have in common.

    23 min

  8. 04/08/2020

    Episode #142 - Should You Advertise on TikTok?

    You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.    What you’ll learn:      What are the TikTok privacy concerns?  What is TikTok, and how does its algorithm work?  What does it look like to advertise on TikTok, how does its targeting work, and should you do it?

    22 min
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À propos

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer. Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

Informations

  • Création
    GaggleAMP
  • Années d’activité
    2017 - 2020
  • Épisodes
    100
  • Classification
    Tous publics
  • Copyright
    © Copyright 2020 AMP UP Your Digital Marketing
  • Site web de l’émission
    AMPUP Your Digital Marketing

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