Episode 144: The Power of Personal Branding and PR with Katrina Owens

In today's digital landscape, building a strong personal brand has become increasingly crucial for business owners and entrepreneurs.

That's because “people buy from people,” and your personal brand creates a connection point to your ideal client and their values.

In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Katrina Owens, owner of Knockout Directive PR, about ways you can start developing your personal brand today!

Tune in to learn:

• How your personal brand establishes awareness and authority

• The type of content that establishes expertise and credibility, especially in the age of AI-generated content

• How to show up authentically on various social media platforms

• How to find the right balance between personal and professional content.

• The best strategy to implement on social media even if you don't get immediate results

• The concept of "selling the way you serve" - aligning your sales and marketing approach with your core values

Connect with Katrina here:

Instagram: https://www.instagram.com/knockoutdirective/

LinkedIn: https://www.linkedin.com/in/katrina-owens/

Threads: https://www.threads.net/@knockoutdirective

Website: knockoutdirective.com

Connect with Hannah here:

X² Wealth Planning Website: https://x2wealthplanning.com/

Instagram: https://www.instagram.com/hannah.chapman.cfp

Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/

LinkedIn: https://www.linkedin.com/in/hannahrchapman/

Expansive CEO Website: https://expansiveceo.com/freegift

Email: hannah@expansiveCEO.com