Episode 15: Being Seen and Heard: The Power of Authenticity in Marketing with Judy Tsuei

In this episode, host Wynn Austin interviews Judy Tsuei,  the founder of Wild Hearted Words, a marketing agency based in San Diego. They discuss Judy's journey as an Asian American woman in entrepreneurship, the importance of storytelling in marketing, and the power of being seen and heard. They also touch on topics such as the impact of upbringing on self-expression, the role of curiosity in personal and professional growth, and the connection between physical and emotional well-being.

 In this conversation, Wynn Austin and Judy discuss the importance of authenticity and self-compassion in both personal and professional journeys. They explore the damaging effects of perfectionism and the pressure to present a curated image on social media. They also touch on the power of storytelling and the role it plays in branding and marketing.

Judy shares her work in helping businesses develop their brand strategy and content marketing, while also empowering individuals to embrace their authentic selves. They discuss the value of podcasts in providing support and understanding, and the importance of finding a supportive community.

Key Takeaways

• The importance of being seen and heard in personal and professional relationships
• The power of storytelling in marketing and business
• The impact of upbringing on self-expression and the journey to finding one's voice
• The role of curiosity in personal and professional growth
• The connection between physical and emotional well-being Authenticity and self-compassion are essential in personal and professional journeys.
• Perfectionism and the pressure to present a curated image on social media can be damaging.
• Storytelling plays a powerful role in branding and marketing.
• Developing a brand strategy and content marketing can help businesses scale and increase visibility.

Thank you for tuning in! To learn more about today's guest and dive deeper into her work, check out the links below:

Website: Wild Hearted Words
Podcast: F*ck Saving Face
Kickstarter Book Campaign

Judy is also writing a new book and has launched a kickstarter campaign:
Book: How to Disappoint Your Parents in 10 Shameless Steps
For today's overperforming, overwhelmed, and over-it AANHPI who's tired of the Model Minority Myth—and immigrant parent expectations!

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