Episode 15: Does Reporting Structure Matter?

Communications Business Advisor

In this episode of the Communications Business Advisor™ podcast, Tara McDonagh explores the complexities of Communications (PR, Internal Comm. etc) reporting structures within organizations and answers the important question: Does it matter who Comms. reports to?  . Dive into the debate about where communications should fit within a company's hierarchy and the potential challenges and opportunities that arise from different reporting scenarios.

Tara delves into:

  • Why centralized communications structures may benefit some organizations more than others. 
  • How reporting to different departments like HR, Marketing, or Finance can impact the success of being a “Communications Business Advisor” 
  • The unique challenges faced by communications leaders in advocating for their role and resources when they report to different business areas. 
  • How the undervaluation of Communications as a business function can sometimes lead to missed opportunities for strategic business counsel that makes a critical difference.

Packed with Tara’s candid insights, this episode encourages communications leaders to advocate for their field despite the hurdles posed by misaligned reporting structures. 

For more insights and tips on communications-related topics, sign up for Tara’s Level Up: Be Extra newsletter at taramcdonagh.com/levelup.

The Communications Business Advisor™ Podcast is brought to you by Raise the Tide™, the unique coaching, community, and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field. Learn more at raisethetide.net.

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