Every other industry is built around the customer’s needs…except healthcare. Traditionally, the healthcare experience has been centered around the physician. When in reality, the experience should be created with the customer’s needs first (note the customer isn’t always the patient). The real unlock is when clinician & patient experiences merge and a solution can be found that benefits both parties. This week, Sara Saldoff, Sr. Director of Digital Marketing & Customer Experience at OhioHealth joins Lee Peterson to discuss this shift and how her team is using design thinking and empathy to pull the friction out of healthcare and create better experiences.