Episode #15: The Art of Timeless Skincare with Megan Picurro from Mario Badescu

In this episode, Susanne chats with Megan Picurro, the Director of Marketing at the iconic skincare brand Mario Badescu! Megan shares how Mario Badescu, a beloved brand since the 1960s, continues to successfully blend their rich heritage with modern innovation, while redefining beauty across generations. Learn how Megan’s expertise in global marketing keeps their brand relevant and beloved by consumers all around the world. We’ll dive into Megan’s journey in the beauty industry, the brand’s commitment to simple and effective skincare, and what it takes to keep consumers captivated in an ever-evolving skincare market. This is one episode you won’t want to miss!

What’s covered in this episode: 

• The evolution of Mario Badescu from a small New York salon to a global skincare brand.

• Balancing heritage with innovation in today’s fast-paced market.

• The brand’s commitment to simple, effective, and sustainable skincare.

• How consumer feedback, including studies with Citruslabs, shapes product development.

• Strategies for connecting with diverse global markets and using social media to engage with consumers.

• Navigating trends and staying true to the brand’s timeless appeal.

• Megan’s advice to marketing leaders at brands that are just starting out.

Don’t miss this insightful conversation! Tune in now to discover the secrets behind Mario Badescu’s timeless success and get inspired by their approach to skincare and brand authenticity.

About Mario Badescu 

Mario Badescu has been a trusted name in skincare since 1967, starting from a small, two-room salon in New York City. With a commitment to simple, effective, and personalized skincare, the brand has grown into a global sensation, offering a wide range of products that cater to all skin types. Rooted in tradition yet embracing innovation, Mario Badescu continues to deliver salon-quality results, making good skin accessible to everyone. At Mario Badescu, they believe that, “good skin is forever”.

Get in Touch

To connect with Megan, send her an email at meganp@mariobadescu.com. 

Visit their website: https://www.mariobadescu.com/

Follow Mario Badescu on social media:

Instagram: https://www.instagram.com/mariobadescu/

Facebook: https://www.facebook.com/MarioBadescu/

Linkedin: https://www.linkedin.com/company/mario-badescu-skin-care-inc-/

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at hello@citruslabs.com.