UpYourStack

UpYourStack Podcast
UpYourStack

Come join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

  1. 21 THG 10

    Episode 16 - Import2

    In this episode of Up Your Stack Podcast hosted by Noah Berk, Anton, the developer behind Import2, delves into the creation and innovation of his app designed to streamline data migration between different software applications, particularly CRMs. Discussing challenges such as maintaining data integrity, handling different data models, and the correct sequence of data import, Anton explains how Import2 addresses these issues through deduplication, data validation, and conversion of custom data structures. He emphasizes the importance of choosing the right downtime for transitions and shares how partnerships with companies like PipeDrive have helped gain market traction. The conversation explores the future of data migrations with a focus on leveraging AI and provides advice for companies undergoing similar transitions, emphasizing the value of a focused approach and learning from past experiences. 00:00 Introduction to Up Your Stack Podcast 00:15 Meet Anton: The App Developer 00:57 The Origin Story of Import2 01:27 Early Challenges and Breakthroughs 04:34 Gaining Traction in the Market 06:58 The Migration Process Explained 09:13 Common Migration Challenges 10:28 Challenges in Data Migration 11:09 Custom Objects and Fields 11:45 Complex Use Cases 12:12 Customer Expectations and Prep Work 12:29 Switching Over to New Software 13:33 Timing the Migration 14:27 Data Matching and Validation 15:36 Differentiating from Competitors 16:26 Future of Import2 19:38 Advice for Entrepreneurs 20:21 Conclusion and Contact Information

    21 phút
  2. 12 THG 9

    Episode 10 - HubSpot

    Noah Berk welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares his journey from software engineering to becoming a key figure in the MarTech space and eventually joining HubSpot. They dive deep into the evolution of HubSpot's ecosystem, discussing the increase in product extensibility, the role of integration in attracting upmarket clients, and the strategic shifts brought by Karen Eng's hiring. Scott reveals his routine as VP of Platform Ecosystem, the future potential of expanding the HubSpot marketplace, and the challenges of balancing building new features versus integrating with third-party apps. Scott also provides insights into the future of app ecosystems, emphasizing quality and depth of integration over mere quantity, and hints at exciting upcoming developments to be revealed at the Inbound conference. The episode concludes with practical advice for companies looking to maximize their tech stack with HubSpot integrations and a forward-looking discussion on how AI and new technologies will shape the ecosystem. 00:00 Introduction to Up Your Stack Podcast 00:18 Meet Scott from HubSpot 00:46 Scott's Journey to HubSpot 02:07 Role and Responsibilities at HubSpot 03:46 The Evolution of HubSpot's Ecosystem 06:19 Future of HubSpot's App Ecosystem 09:48 Challenges and Opportunities in Integration 19:08 Balancing Core Features and Integrations 26:31 Advice for Companies on App Ecosystem 29:40 Exciting Developments at HubSpot 32:12 Conclusion and Final Thoughts

    33 phút

Giới Thiệu

Come join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

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