Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z

A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and now they can’t stop talking about Generation Z (people born in the mid 1990's to the early 2000's). On this week’s episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z’s attention, and what small schools with small budgets can do to stand out in an increasingly crowded market.- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way. Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register