Episode #166: What It Takes to Become a NYT Bestseller with Michael Drew

Summary:

Ever wondered what it really takes to become a New York Times bestseller?

It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry!

Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.

In episode #166 of The Author’s Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists.

Key takeaways:

• How tying your book back to your business can establish trust
• The importance of marketing and promotion in publishing
• Recognizing the challenges in the publishing industry
• The value of a bestseller lies in the effort to meet the standards
• What to expect regarding publishing expenses
• Understanding revenue breakdowns for better negotiations
• The 741 rule for effective customer engagement
• The five standards for qualifying for the New York Times bestseller list
• And more!

Resources mentioned in this episode:

• The Promotabook Website
• Google's Study Zero Momment of Truth
• The Wizard of Ads by Roy H. Williams

About Michael Drew:

Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael’s strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.

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