Episode 18: Building Out Early Go-To-Market

In today's episode, Mike and Patrick discuss what it's like to build out the early go-to-market team and answer some key questions for listeners, including: "How involved will I still be in sales as a founder?" "Should I work with an advisor or hire someone full-time to help?" and "When soliciting help, should I augment my skillsets or hire what I know best?" This is a great episode for any founder who wants to better understand the early days of building sales and marketing.