Episode 182: Build Your Author Brand as a Business Owner Writing a Book

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.

Time Stamps:

[00:00 Launching Indie Publishing Support Business

04:16 Defining Author Brand Essentials

08:12 Rethinking Author Bios

11:16 Author Branding through Personal Storytelling

14:02 Reframing Book Promotion Positively

18:05 Narrow Your Audience for Growth

21:51 "Reflecting on Book's Purpose"

25:35 "Podcast Appreciation and Sharing"

Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest

About Our Guest:

With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC.

Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.

www.buildyourauthorbrand.co.uk 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing