Ed Keller is an American businessman, entrepreneur and volleyball aficionado. A long-time player, he has a journey of competing, coaching, and travelling on the international scene on a level that brings new meaning to the term "checking all the boxes." His passport runneth over, as does his passion, love for the sport and the highly intellectual approach to it that has a superior wide lens in breaking it down. 01:57 - Let's talk about the league, and the chronology from past to present leading up to it 09:59 - Get after it volleyball, self-marketing promotion and keeping your promises, wild crowd support with certain cities 26:35 - The Bud-Evans path, why Trevor is so good, pools are like poker tables, if you don't know who the bad player is - it is you. 32:45 - What can the AVP sell that the consumers would be interested in buy on a significant profitable basis, the value of "boots on the ground" 46:00 - Hermosa Beach Open, and the appetite for smaller budgets but large intimacy, Mark Paauluhi, Steve Obradovich, plus, big events, domestica and international partnerships 53:59 - Your brand and your bottom line, are they binary or mutually exclusive? How he got into volleyball, the price of peace of mind 1:13:12 - How championships are won, fun stories on the international scene, about Scott Ayakatubby, April Ross, talking care of your body without wrecking it 1:19:40 - incentives/compensation for national team members, plus, more about taking care of herself, positive re-enforcement vs tough love and championships, about Kevin Barnett, Patterson commentating 1:31:33 - AVP incentives for young players? Plus, juniors' clubs that expanded and clubs that stayed small 1:42:10 - Coaching styles, presenting a player their options, what would be a good AVP title sponsor? 1:55:05 - What are some things the players can do to help control their destiny in relation to the league, how will social media affect the future promotion of the sport, the AVP "shove" and how it moved the needle 2:04:15 - Player or team defining moments that make them level up or stunt their growth
