Episode 19: SipWell Wine: A New Era of Canned Wine with Hilary Cocalis

In this episode of Wynn's Kitchen podcast, host Wynn Austin interviews Hilary Cocalis, founder of SipWell Wine, an award-winning premium sustainable canned wine brand based in San Diego and produced in California. Hilary shares her journey from working in the beer industry to creating a unique line of sparkling wines in cans, emphasizing the importance of convenience and quality. The conversation explores the challenges of running a small business, especially as a mother, and the strategies Hilary employs to market her brand and connect with the community. They also discuss the recent rebranding and expansion of SipWell Wine's distribution.

Takeaways

• Hilary transitioned from the beer industry to wine due to a personal interest.
• SipWell Wine focuses on premium quality canned sparkling wines.
• The names of the wines celebrate hard work and achievements.
• Launching during the pandemic allowed for a unique market entry.
• Convincing consumers to take canned wine seriously is a key challenge.
• Community engagement is crucial for building brand awareness.
• Resources like Naturally San Diego help emerging brands connect.
• Rebranding was aimed at communicating quality through packaging.
• Distribution has expanded significantly with a new distributor.
• Balancing motherhood and entrepreneurship is a continuous challenge.

To learn more about Sipwell Wines and to put in an order you can head over to their website.

sipwellwine.com

For our listeners, enjoy 20% off on your first order with code: WYNN

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Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn